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Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
Blogging Basics
In "Blogging Basics" participants will set up a blog using Blogger and learn how to format their posts, add videos and pictures, easily include ads, and monitor the blog statistics using FeedBurner. The class is limited to 15 people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and…
Type: Event
Blogging Basics
In "Blogging Basics" participants will set up a blog using Blogger and learn how to format their posts, add videos and pictures, easily include ads, and monitor the blog statistics using FeedBurner. The class is limited to 15 people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event
Conflict Zone Photography Exhibit Reception
Please join us for a reception and view the groundbreaking war photography exhibit, "Conflict Zone," which supports injured journalists, photojournalists, and troops. The reception will be held at the National Press Club on Thursday, Aug. 25, 6-8 p.m., in the First Amendment Lounge. All are welcome. This extraordinary photo exhibit is currently on display in the NPC lobby through Monday, Aug. 29, and it includes 40 photos from Conflict Zone's permanent collection. The exhibit also features a special display dedicated to Chris Hondros, the Getty Images photographer who died in April while…
Type: Event
CQ.com Training
Join us on August 16 from 2:00 to 2:30 p.m. in the Bloomberg Room to meet the library’s representative from CQ, who will demonstrate how to navigate the applications available on their site. NPC members have access to many CQ.com resources, including CQ Today, CQ Weekly, CQ Member Profiles, CQ Schedules, and CQ Committee Rosters. Please RSVP to [email protected] or 202- 622-7509
Type: Event
Haunting Legacy: Vietnam and the American Presidency from Ford to Obama
A conversation with authors Marvin Kalb and Deborah Kalb will be moderated by Ted Koppel on Friday, June 24 at 6:00 p.m. The United States had never lost a war - that is, until 1975, when it was forced to flee Saigon in utter humiliation and abandon South Vietnam to a victorious communist army. The legacy of this first defeat has haunted every president since, especially on the decision of whether to commit troops to war. In “Haunting Legacy,” the father-daughter journalist team of Marvin and Deborah Kalb presents a compelling, accessible, and hugely important history of presidential…
Type: Event
Up Next – Hyperlocal Coverage: Neighborhood Blogs, Community Websites, and the Future of the News
"Is hyperlocal online media the new 5 o'clock news?" This question will be posed at the National Press Club’s new online-focused series, "Get It Online." In a time when more Americans get their news from the Internet than from newspapers, highly customized neighborhood-centric reporting is on the rise. Washington, D.C. has more than 25 distinct neighborhood-specific bloggers. A number of Web start-ups are creating their own hyperlocal news sites, with larger companies like AOL and Gannett starting their own brands. What is it about the state of modern media that allows these news platforms…
Type: Event