Finding Your Influencers and Your Audience

You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to harness and engage a digital audience for your work? In this session, we’ll explain how to bring more sticky traffic to digital content, but we’ll also help you understand that unique visitors and page views alone don’t reflect the success or failure of a digital product. It’s also about what happens to that content once it leaves a website.

To reserve: http://webbmediagroup.com/training-finding-your-audience

Instructor: Shaun Dakin, MBA
http://webbmediagroup.com/shaun-dakin