Learn to build your community and your brand on Twitter

Too many journalists view Twitter as a place where people write about what they ate for lunch or the latest sports scores. Twitter has become a valuable tool for reporters, both for reporting on breaking news events and for creating an online community.

Join Hearst Newspapers' Washington bureau chief Rick Dunham (@rickdunham, @TxPotomac)in the Bloomberg Room at 9 a.m., May 22 for this free class. He will provide tips on how to use Twitter to build a community around yourself, your news outlet and the issues you cover. Topics include how to effectively interact on Twitter, how to understand the culture of Twitter, best practices in tweeting and retweeting, promoting your Twitter account, crowdsourcing via Twitter and using Storify to tell Twitter-driven stories.

Reservations are required at [email protected].