Four Club members highlight Business section of Book Fair, 5:30 pm Nov. 15
National Press Club members Alan Bjerga, Vanessa Fox, Jim McTague and Richard Torrenzano will participate in the Business section of the 2011 Book Fair & Authors' Night from 5:30 - 8:30 p.m. Tuesday, Nov. 15.
They will be among nearly 100 nationally known writers autographing and selling their books at the festive event.
Jim Lehrer will serve as the honorary chair of the Book Fair and will be one of the authors featured in the Politics and Current Affairs section, along with Pamela Constable, Ronald Suskind and Ann Coulter.
For a contribution of $25, you can become a “Friend of the Book Fair” and join fellow patrons in promoting a love of books and reading. “Friends” will receive a complimentary raffle ticket (a $10 value) for a chance to win one of a group of exciting prizes, from gift certificates to Georgetown Cupcake, Chef Geoff's, Clyde's and Cowgirl Creamery to a wine tasting at Sunset Hills Vineyard, a curator's private tour of National Portrait Gallery and Dodona Manor or a Saturday night stay at the W Hotel.
Your generosity will support the Club’s Journalism Institute, a 501(c)(3) that provides training, research and resources for news professionals and scholarships for the next generation of journalists.
Click here to become a Friend of the Book Fair.
Admission to the 34th annual fair is free for Club members and $5 for non-members.
No outside books permitted. A full list of participants is listedon the Club's website.
BUSINESS
Alan Bjerga – “Endless Appetites: How the Commodities Casino Creates Hunger and Unrest” $27.95
From the commodities trading floor in Chicago to the highlands of East Africa, reporter Alan Bjerga explains in an articulate, accessible way how the world can be facing a “food security” crisis with a record increase in food prices despite the fact that more food than ever is being grown.
Eddie Brown – “Beating the Odds: Eddie Brown's Investing and Life Strategies” $27.95
Financial guru Eddie Brown details how he kept Brown Capital Management afloat through the dot-com bust, 9/11 and the recent recession. Born to a 13-year-old unwed mother in the rural South, this African-American investment whiz created a Baltimore-based financial firm that amassed more than $6 billion under management.
Michael K. Farr – “The Arrogance Cycle: Think You Can't Lose, Think Again” $24.95
Michael Farr examines the forces at work on individuals and markets that combined to create the perfect economic storm. He does this through such case studies of failed enterprises like Enron, AIG, Lehman Brothers, and Bear Stearns, as well as the illegal activities of Bernie Madoff.
Vanessa Fox – “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” $25.95
Who better to explain the best online search strategy to executives, business owners, marketers and product managers than Vanessa Fox, the woman who created Google's portal for site owners, Google Webmaster Central? This non-technical book focuses on organic listings – the unpaid results that receive 86 percent of searcher clicks.
Robert Steven Kaplan – “What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential” $26.95
In “What to Ask the Person in the Mirror,” Harvard Business School professor and business leader Robert Kaplan gives readers a practical guide to help them diagnose problems, change course if necessary and advance their careers.
Jim McTague – “Crapshoot Investing: How Tech-Savvy Traders and Clueless Regulators Turned the Stock Market into a Casino” $26.99
Barron’s Washington Editor Jim McTague believes equity markets are now high-speed casinos rigged against individual investors. In his book, he suggests there are twin causes: high-frequency traders and blundering regulators and reveals why the Flash Crash happened (and will again).
Gary Shapiro – “The Comeback: How Innovation Will Restore the American Dream” $24.95
In “The Comeback,” Gary Shapiro, head of the Consumer Electronics Association, creates a blueprint for how America can be successful by returning innovation to its rightful place at the center of the nation’s economy.
Richard Torrenzano & Mark Davis – “Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks” $25.99
From false Wikipedia entries to fake YouTube videos to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers.