Intro to Web Analytics class, May 17

Where do your visitors come from? Where are they going? Discover the wealth of audience data that can be gleaned with a proper understanding of modern web analytics.

Adfero's in-house experts will walk you through the process of choosing the best analytics services for your needs and how to extract critical information from each service. Plus, we will discuss the best strategies for communicating results back to your boss or client.

The session will be held on May 17 in the Conference Rooms. Registration is required at http://www.press.org/events/getsmart-intro-web-analytics. The fee is $35 for NPC members and $45 for non-NPC members.

Register for both the Intro (May 17) and Advanced (May 24) sessions for a discounted rate. Information on the advanced session can be found at http://www.press.org/events/getsmart-advanced-web-analytics. The sessions will begin at 9:00 a.m. and end at 10:30 a.m.

The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.