Communicators Breakfast plans examination of native advertising’s effect on paid content

At the next National Press Club Communicators Breakfast on Wednesday, Sept. 25 at 8 a.m., a panel of communications experts plans to examine the growth of native advertising and its effect on paid content.

The event, which is sponsored by the NPC Communications and Marketing Committee, is scheduled to take place in the NPC's Fourth Estate Restaurant. A continental breakfast will be served starting at 8 a.m., and the panel discussion will be held from 8:30 to 9:30 a.m. Admission is free for NPC members, and their guests are welcome for $10 per person. This is a ticketed event and registration is required. Click here for more information and to register.

Banners and pop-up ads have become the billboards of the Information Highway. But like their terrestrial counterparts, web users have just a passing interest in them. So publishers increasingly are offering native advertising, a form of paid content that’s considered less intrusive than typical online ads while providing deeper connections to consumers.

The panel is expected to be moderated by Gil Klein, a former NPC president and national reporter for the Media General News Service who now is co-director of journalism at American University's Washington Semester Program. He will be joined by John Walls, CTIA vice president of public affairs; Peter Cherukuri, Politico senior vice president for advertising and business development; and Sam Huxley, Fleishman Hillard senior vice president of digital.