NPC Communicators Lunch & Learn: Media Relations Strategies

Oct 1 2020

Clock icon WHEN:

Oct 1, 2020 at 12:00pm

Where icon WHERE:

Online

User icon CONTACT INFO:

Tom McMahon

[email protected]

Info icon MORE INFO:

Professional Development

This event is open only to NPC Members. Please login to register.

Login

Former NPC board governor and communications strategy consultant Ed Barks will discuss how to work with the media to achieve critical business and public policy goals at the NPC Communicators Lunch and Learn on Thursday, Oct. 1 at 12 p.m.

Ed will provide tips for developing magnetic messaging, granting interviews and engaging on digital media during this session, which is hosted by the NPC Communicators Team. Registration for this virtual meeting is free and open to NPC members only.

Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company’s future in their hands. Yet even the savviest of media relations pros will admit they could use the occasional update when it comes to achieving critical business and public policy goals.

Among the topics ripe for discussion during this session:

  • How to build meaningful, beneficial relationships with reporters
  • Why sustained practice is so essential — and tips for how to do it
  • What it takes to handle the hottest of hot potato questions
  • How to avoid falling victim to reporter tricks and traps
  • Why you should compose your headline before the editors do
  • Best practices for TV and Zoom interviews

NOTE: This program will be an interactive discussion rather than a canned presentation. We encourage attendees to come prepared with questions so everyone can play a role in the program's success.  

About the Speaker

As a communications strategy consultant and author, Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. As a result, they gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business goals.

Ed is the author of the new book, “Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies.” He says, “It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work.”

Ed has served as President of Barks Communications since 1997. He has taught more than 5000 business leaders, association executives, government officials, physicians, athletes, entertainers, and communications staff how to work with the media, deliver great presentations, and present winning legislative and regulatory testimony.