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Headline Writing
Which headlines and ledes work (and which ones don’t)? Why is concise writing for the web important? How do you integrate the best keywords into ancillary items such as subheds, breakout boxes and photo cutlines? After a 45-minute intro session, we will conduct small group sessions to practice writing and rewriting headlines, ledes and other items for the web. A short homework assignment must be completed before class begins. Attendees will get a Best Practices guide to use after the training session concludes. This session runs from 12:00-1:30 pm. Instructor: Ryan Thornburghttp://www.…
Type: Event
How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Digging Deep For Political Reporters: How to Mine For Critical Information
Chances are good that you are missing out on all of the critical information hidden on the web. Are you using hidden networks to mine for data? Do you know about the myriad alternative search engines and how to use them? Do you know that armed with only an email address, you can begin to track everything someone does inside of a social network -- even if you’re not connected? In this digging deep bootcamp, you’ll learn all of the essential tools necessary for finding important information about people, businesses and organizations. This sessions runs from 12:00-1:15 pm. Instructor: Chris…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
10 Tech Trends for Q1
Learn about the most interesting emerging technologies coming to market in the next few months that stand to impact your work. This invigorating session will showcase ten tech trends that you need to know now. We’ll explain what they are in plain English, why they matter to you and how you can leverage them to energize your work. We’ll bring lots of show and tell items and gadgets, and you’ll receive betas and trial versions to use on your own. To reserve: http://webbmediagroup.com/training-10-tech-trends-for-q1 Instructor: Amy Webbhttp://webbmediagroup.com/amy-webb
Type: Event
YM Event - Social Media 4 Social Good
An innovative new series — "Social Media 4 Social Good” — interviews the strategists and entrepreneurs who are using social media to make positive contributions to the world. “Social Media 4 Social Good” premieres on Thursday, February 9 at 7pm as host Monica Gray interviews social media guru Aaron Sherinian of the UN Foundation. Sherinian is widely-regarded as a technological game-changer in the international development arena. “Social media can have a huge impact on shifting behaviors and improving the programs people count on,” says Sherinian. “Communications isn’t frosting, it’s the…
Type: Event
Dropping the First Atomic Bomb
General Tibbets reminisced about his experiences as a pilot on the Enola Gay, the airplane which dropped the first atomic bomb on Hiroshima, Japan.
Type: Media
Young Members Committee meeting
Type: Event
Janet Napolitano
U.S. Department of Homeland Security Secretary Janet Napolitano delivers the second annual ‘State of America’s Homeland Security’ address at a National Press Club Speakers Luncheon, Monday, January 30, 2012. The Press Club luncheon will begin promptly at 12:30 p.m. Remarks will begin at 1:00 p.m., followed by a question-and-answer session. Advance reservations should be made through (202) 662-7501 or [email protected]. The cost of luncheon admission is $19 for National Press Club members, $30 for their guests, and $37 for the general public. Tickets must be purchased at time of…
Type: Event