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Career Spring Cleaning
Former Washington Post editor and Penn State University lecturer Jackie Jones will offer `spring cleaning' for careers in a four-week coaching session that starts April 5. Career counselor Jones will discuss planning and assessing goals, updating plans and getting re-energized in sessions for up to eight people. The group will meet from 6 p.m. to 7 p.m. on Thursdays, April 5 to 26, in the Bloomberg Classroom. The cost is $80 for members, $200 for non-members. Payment must be received in advance to reserve a slot, and there are no refunds. Because space is limited, participants must reserve at…
Type: Event
Career Spring Cleaning
Former Washington Post editor and Penn State University lecturer Jackie Jones will offer `spring cleaning' for careers in a four-week coaching session that starts April 5. Career counselor Jones will discuss planning and assessing goals, updating plans and getting re-energized in sessions for up to eight people. The group will meet from 6 p.m. to 7 p.m. on Thursdays, April 5 to 26, in the Bloomberg Classroom. The cost is $80 for members, $200 for non-members. Payment must be received in advance to reserve a slot, and there are no refunds. Because space is limited, participants must reserve at…
Type: Event
Getting the Story: Sara Ganim of the Harrisburg Patriot-News on Covering the Penn State Story
Getting the Story: Sara Ganim of the Harrisburg Patriot-News on Covering the Penn State Story – Feb. 14, 9:30 – 11 a.m. in the Conference Rooms Join us for a one-on-one conversation with Sara Ganim, whose reporting for the Harrisburg Patriot-News uncovered the allegations of child-abuse against former longtime Penn State assistant coach Jerry Sandusky. Rick Dunham, president of the NPC Journalism Institute and Washington Bureau Chief of the Houston Chronicle will lead the discussion. Reserve at [email protected]
Type: Event
Headline Writing
Which headlines and ledes work (and which ones don’t)? Why is concise writing for the web important? How do you integrate the best keywords into ancillary items such as subheds, breakout boxes and photo cutlines? After a 45-minute intro session, we will conduct small group sessions to practice writing and rewriting headlines, ledes and other items for the web. A short homework assignment must be completed before class begins. Attendees will get a Best Practices guide to use after the training session concludes. This session runs from 12:00-1:30 pm. Instructor: Ryan Thornburghttp://www.…
Type: Event
How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Digging Deep For Political Reporters: How to Mine For Critical Information
Chances are good that you are missing out on all of the critical information hidden on the web. Are you using hidden networks to mine for data? Do you know about the myriad alternative search engines and how to use them? Do you know that armed with only an email address, you can begin to track everything someone does inside of a social network -- even if you’re not connected? In this digging deep bootcamp, you’ll learn all of the essential tools necessary for finding important information about people, businesses and organizations. This sessions runs from 12:00-1:15 pm. Instructor: Chris…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
10 Tech Trends for Q1
Learn about the most interesting emerging technologies coming to market in the next few months that stand to impact your work. This invigorating session will showcase ten tech trends that you need to know now. We’ll explain what they are in plain English, why they matter to you and how you can leverage them to energize your work. We’ll bring lots of show and tell items and gadgets, and you’ll receive betas and trial versions to use on your own. To reserve: http://webbmediagroup.com/training-10-tech-trends-for-q1 Instructor: Amy Webbhttp://webbmediagroup.com/amy-webb
Type: Event
Spicing Up Your Content
In 2010, Weiden+Kennedy not only put Old Spice back on the map, the agency helped make Old Spice the number one male body wash and deodorant in dollar and volume share in North America. And it all started with a quirky video. What was the secret to Old Spice’s success? How can the Old Spice model be dissected and applied to news and other content? What makes an Internet Meme, and how can client started developing the kinds of content that will deliver massive traffic? Bonus: What happens if your content becomes the meme itself? Instructor: Amy Webb http://webbmediagroup.com/amy-webb Cost: $…
Type: Event
How to Write a Social Media Policy
National Press Club Journalism Institute and Webbmedia Group have announced a training partnership for members of Washington's journalism community. Beginning January, Webbmedia Group will offer weekly training sessions to National Press Club members and to the public on a variety of digital/ social media topics. "How to Write a Social Media Policy" will be the first session in the series. Your staff should be encouraged to experiment with and to use social media, as these networks have proved an indispensable part of our modern information landscape. But it is vitally important that your…
Type: Event