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NPC Communicators Lunch and Learn: How to Write and Place Opinion Media
Writing and placing opinion media, including op-eds, commentary and letters to the editor, is a powerful method to reach and persuade target audiences, whether they’re consumers, business executives or government officials. During this virtual program hosted by the NPC Communicators Team, Sam Ryan and Robby Schrum of Keybridge Communications will review best practices for opinion media and explain the elements and processing of crafting a newsworthy item such as an op-ed. An op-ed, or opposite editorial, has a long tradition in journalism. It’s an opinion article that appears in the newspaper…
Type: Event
NPC Communicators Lunch and Learn: The Museum of Public Relations
See a treasure-trove of historical artifacts that chronicle the evolution of the public relations public relations industry when the Museum of Public Relations and the Communicators Team at the National Press Club host the first-ever virtual tour of the museum on Dec. 9 at 12 p.m. As a holiday gift to the professional communicators and journalists, the Museum of PR and the National Press Club are offering the online tour for free. However, advanced registration is required. Founded in 1997 in New York, the museum is the only one of its kind in the world that is dedicated to the field of…
Type: Event
NPC Communicators Lunch and Learn: How to Select a PR Agency
One element of the public relations-communications process that is often not given enough emphasis is how organizations go about finding and hiring an agency to support them, as well as how agencies “sell” their business to potential clients. During this virtual program hosted by the NPC Communicators Team, Steve Drake and Robert Udowitz, the founders of RFP Associates, will describe how the “request for proposal” process is used to select an agency. This knowledge is based on the veteran communicators’ collective experience from both sides of the negotiating table during their careers at PR…
Type: Event
NPC Communicators Lunch and Learn: How to Publish a Book
According to an old saying, everybody has a book inside them. If you are an aspiring author, you will need to decide how to reach your audience with your book. For some, that means working with a publisher, for others it is going on your own. Ed Barks and Edward Segal are NPC members who have each recently published books about communications and public relations. They will provide perspectives on which publishing method is best for you during a Lunch and Learn session on Thursday, Nov. 19 at 12 p.m. The NPC Communicators Team is hosting the virtual event via Zoom and registration is free for…
Type: Event
Getting Into the Nitty-Gritty of Podcasting
Podcasting is a relatively new medium with huge potential. Half the U.S. population has tuned in at one time or another, many sticking around to explore the ever-expanding pod-o-verse after their introductory show. It’s a sticky medium that has people coming back for more, but why? The vast amount of available content is one factor driving listeners to keep pressing play. Another reason is the medium’s incredible intimacy. This is what’s really turning first-time listeners into forever fans. Listeners bond and connect with their favorite shows. They pop in their earbuds specifically to…
Type: Event
“Meet the Healthcare Media” Lunch & Learn Program
The media landscape continues to change and evolve. The pressures to do more with less, attacks on the credibility of journalists, and distrust of reporters in general have made the job of today’s journalists even more difficult. And then throw in a global pandemic, making the job of being a healthcare reporter even more challenging. On Thursday, May 20, from noon to 1 p.m., the National Press Club's Communicators Team will host a Lunch and Learn program with leading healthcare professionals to talk about how their jobs have evolved and what they are looking for from communicators. The…
Type: Event
NPC Communicator Legend Dinnertime Conversation with Former White House Press Secretary Joe Lockhart
Joe Lockhart, a corporate spokesperson and communications consultant, and also known for being former President Bill Clinton's White House press secretary, will be the featured guest at the National Press Club's Communicator Legend Dinnertime Conversation -- via Zoom -- on Thursday, April 29 from 6-7 p.m. During the session, Lockhart will talk about his career path from politics to corporations and the importance of communicators having a seat in the C-Suite to advise business decisions. He also will take questions from Club members joining the call. In addition to Clinton, Lockhart served as…
Type: Event
Dark PR: Disinformation for Hire
The National Press Club Communicators Committee invites you to join the first in a series of critical conversations on disinformation and how we can address it as journalists and communicators. Disinformation, or the intentional spread of false information, is not new. However, the use of social media platforms and big data have taken it to a unprecedented new level, as the Cambridge Analytica scandal brought to light following the 2016 election. Propaganda is no longer the domain of governments and politics. Disinformation for hire efforts have been exposed at leading public affairs agencies…
Type: Event
NPC Communicators Lunch and Learn: PR Trends During the Pandemic
A panel of communications industry experts will review the latest trends in public relations influenced by the global pandemic at the next NPC Communicators Virtual Lunch and Learn on Thursday, Sept. 17 at 12 p.m. EDT. Paul Duning, Phil Rabin and Jeffrey Davis of Capitol Communicator will discuss the transformation of the public relations profession that started before the onset of the coronavirus but has accelerated because of it. The NPC Communicators Team is hosting the session. Registration is free and open only to NPC members. The panelists will examine the restructuring of legacy…
Type: Event
How to Write Impactful Tweets and Boost Your Social Media Presence
Even if you are part of the communication and news industries, it can sometimes be difficult to keep up with the latest insights into effective social media writing. Do you know what goes into making an effective tweet? National Press Club member Tudor Mihailescu will provide the key rules to writing impactful tweets and concrete ways to boost your organization’s social media presence in a "virtual conversation” on Wednesday, Sept. 2, from 12-1 p.m. EDT. Registration is free and available to Club members only. Mihailescu is CEO and co-founder of SpeechifAI Inc., which is developing an AI-…
Type: Event