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NPC Events Committee
Type: Event
Get PR Smart: How Pinterest Can Help Brand Your Cause
How Pinterest Can Help Brand Your Cause – Be the first to apply emerging social media platforms to your grassroots or public awareness campaigns Emerging social media platforms like Pinterest can help you reach your target demographic and connect with the lifestyle associated with your brand or organization. This session provides a primer on the ways you can use these new tools to share your organization’s core values, news, and story The "Get PR Smart" series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Pinterest Primer
Pinterest Primer – 9:30 a.m. on April 5 in the Bloomberg Classroom Pinterest calls itself an 'online virtual pinboard.' How could such a basic concept become so popular? Join technology guru Ivan Meyers and multimedia artist Devin Schuyler for a discussion of how Pinterest is carving out its spot on the internet, and a demonstration on how to set up and organize your own Pinterest account. The session is free for NPC members and $10 for non-members. Reservations required [email protected]
Type: Event
How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
Blogging Basics
In "Blogging Basics" participants will set up a blog using Blogger and learn how to format their posts, add videos and pictures, easily include ads, and monitor the blog statistics using FeedBurner. The class is limited to 15 people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and…
Type: Event
Blogging Basics
In "Blogging Basics" participants will set up a blog using Blogger and learn how to format their posts, add videos and pictures, easily include ads, and monitor the blog statistics using FeedBurner. The class is limited to 15 people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event