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How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
YM Event - Social Media 4 Social Good
An innovative new series — "Social Media 4 Social Good” — interviews the strategists and entrepreneurs who are using social media to make positive contributions to the world. “Social Media 4 Social Good” premieres on Thursday, February 9 at 7pm as host Monica Gray interviews social media guru Aaron Sherinian of the UN Foundation. Sherinian is widely-regarded as a technological game-changer in the international development arena. “Social media can have a huge impact on shifting behaviors and improving the programs people count on,” says Sherinian. “Communications isn’t frosting, it’s the…
Type: Event
NPC Photography Committee Event - Lynn Abercrombie
For 40 years, the late photographer Tom Abercrombie traveled with his wife Lynn for National Geographic, covering every continent and pushing global boundaries. Join Lynn on Friday, March 23 at 7:00 pm in the National Press Club's Holeman Lounge to celebrate Traveling the World for National Geographic , a new book featuring stunning images from their remarkable life. Lynn and her daughter Mari will share personal stories and photographs about life on assignment with Tom Abercrombie, and she will discuss her experience as an official photographer for National Geographic—gaining access and…
Type: Event
NPC Annual Membership Meeting
Click here for the meeting agenda. (Requires login)
Type: Event
Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry's Homemade, Inc.
“Ben & Jerry to Make the Business Case for Improving Economic Justice in America and Supporting the Occupy Wall Street Movement.” Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade Inc., will explain how they share many of the values supported by the “Occupy Wall Street” movement because they are good for business and can help get more Americans back to work. They plan to explain why and how business leaders should work to reduce economic inequality and help create the changes called for by “Occupy Wall Street” demonstrators. The National Press Club Newsmaker…
Type: Event
Vivian Awards
Type: Event
Maryland Governor and Democratic Governor Association Chairman Martin O'Malley
NEWSMAKER: Maryland Governor and Democratic Governor Association Chairman Martin O’Malley TOPIC: How Democratic Governors are leading the way on creating jobs and opportunity in the states DATE: Monday, November 14 TIME: 10:00 AM ROOM: Holeman Lounge BACKGROUND: After a successful 2011 cycle, where the DGA held seats in a tough environment in West Virginia and Kentucky and helped defeat Issue 2 in Ohio, Governor O’Malley will talk about how Democratic governors were able to withstand national trends by focusing on what matters most to voters: jobs. Now, with…
Type: Event
Dr. Lobsang Sangay
Dr. Lobsang Sangay, new leader of Tibetan government-in-exile TOPIC: Efforts to resolve issue of Tibet peacefully with Chinese government DAY: Wednesday, Nov. 2 TIME: 2 p.m. PLACE: Holeman Lounge National Press ClubNational Press Building529 14th St. NW, 13th floorWashington, D.C. 20045New Tibetan Leader To Speak at Newsmaker 2pm, Nov. 2 In his first public appearance in Washington since becoming the Kalon Tripa, or prime minister, of the Tibetan government-in-exile, Dr. Lobsang Sangay will speak at the National Press Club at a Newsmaker press conference organized with the International…
Type: Event