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How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event
Beyond .com, .gov, .net and .edu: The Expansion of Internet Addressing
“Beyond .com, .gov, .net and .edu… Expansion of Internet Addressing”Zenger Room, National Press Club, 529 14th St. NW, Washington, DC ICANN President and Chief Executive Officer Rod Beckstrom and Board Chair Dr. Stephen Crocker will discuss the launch of hundreds of new generic top-level Internet domains (gTLDs) such as .hotel, and .paris scheduled to begin taking applications on Jan. 12. ICANN's new gTLD program is the most significant change to the Internet's naming system since 1998, when The Internet Corporation for Assigned Names and Numbers was formed. For the first time generic TLDs…
Type: Event
Political Pollster John Zogby
Renowned U.S. political pollster John Zogby will present the latest U.S. presidential election poll results from surveys in New Hampshire between Christmas and New Year’s, based on two tracking polls of 450 likely voters. The New Hampshire primary takes place Jan. 10. The 15-18 polls questions likely will include the following: • What is most important to conservatives, moderates, Libertarians and independents?• What is the intensity of moderate Democrats? • How many members of the Libertarian and Tea parties are out there? Will they show up at the polls in New Hampshire in volume, or…
Type: Event
H.E. Peter Taksoe-Jensen
The Ambassador of Denmark to the United States, H.E. Peter Taksoe-Jensen, will discuss Denmark's plans and priorities for its presidency of the Council of The European Union: A Transatlantic perspective.
Type: Event
Irina Bokova, UNESCO Director General
UNESCO DG Bokova to Speak On How U.S. Funding Cuts to the Organization Hurt American Influence Abroad UNESCO Director General Irina Bokova will speak at a National Press Club Newsmaker press conference at 09:00 a.m. Friday, December 16, in the Zenger Room of the National Press Building, 529 14th St., N.W., Washington, DC. Three days after raising of the flag of Palestine in a ceremony at UNESCO headquarters in Paris, the Director General will speak on the cut in U.S. funds to the organization following the vote of UNESCO’s General Conference to admit Palestine as a member state on October 31…
Type: Event
Palestinian Ambassador to the U.S.
Palestinian ambassador to U.S. to discuss UN efforts, Mideast peace prospects Maen Rashid Areikat, chief representative of the Delegation of the Palestine Liberation Organization (PLO) to the United States, will speak at a National Press Club Newsmaker at noon Tuesday, Dec. 6. He plans to discuss Palestinian efforts at the United Nations, recent reconciliation talks between the Palestinian Authority and Hamas, and prospects for the Palestinian-Israeli peace process under the current climate. The Newsmaker takes place in the club's Zenger Room in the National Press Building, 529 14th St. NW,…
Type: Event
NPC Board of Governors Meeting
Type: Event
Nigel Colley, Author
Author Nigel Colley will discuss his book, Gareth Jones: More Than a Grain of Truth. The Biography of Gareth Jones, a Welsh journalist who took on the media elite and the Soviet government to expose an artificial famine that killed from 6 to 10 million people in Ukraine and neighboring areas in l932-33. The book details how Jones defied Soviet censors and military to get into Ukraine, visited ghost towns and interviewed survivors and other witnesses. Contacts:National Press Club: PETER HICKMAN301/530-1210 (H&O/T&F), 301/367-7711 (CEL), 202/662-7540 (NPC), [email protected] Mr.…
Type: Event