Learn about emerging digital media authenticity standard with Photo Team, March 14

National Press Club members can hear about an industry-wide project toward developing a standard format for digital media that will help track the origin and derivatives of images and other digital media. A virtual briefing on Zoom will be available Thursday, March 14, at 2 p.m. Santiago Lyon, education and advocacy director of the Content Authenticity Initiative, will discuss the project with the Club's Photography Team.

Image created by generative artificial intelligence with Adobe Express

All Club members are invited to take part, but advance registration is required so you can receive log-in information.  The Content Authenticity Initiative aims to make details about digital media creation, editing and publishing, starting with images, readily available in a standard format. Adobe Inc., developer of Photoshop and other widely used imaging software, leads CAI, which now has more than 800 global members in the media, technology and graphic arts industries. Lyon, an award-winning photojournalist and former director of photography at Associated Press, will give the briefing. Before joining CAI, Lyon shot for Reuters and AP, and later became a Nieman Fellow at Harvard University. He joined Adobe in 2017, and became director of advocacy and education for CAI in February of 2021.