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Using Research to Guide Your Advocacy Strategy
Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, discuss the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public affairs campaigns use research to find, reach, and win over their audience.
Type: Event
How to Use Video to Get Your Message Across: Thinking Strategically About Content
As people watch less TV, they are watching more video on their computers, tablets or smartphones. That means your video needs to more compelling, creative and contagious than the competition. We’ll help you understand the anatomy of a great video – from concept to promotion – so that you can powerfully reach, teach and activate your target audiences.
Type: Event
Blogging 101: How to Create the Right Type of Blog for Your Organization
Blogging has come a long way from the days of the “Guys in Pajamas.” The blogosphere has evolved into a sophisticated environment comprised of various categories of blogs – from corporate blogs to expert source blogs. Even professional journalists are commonly bloggers today. How do you know what kind of blog is right for your organization, and what are the keys to successful blogging?
Type: Event
How to Keep Your Issue Alive in the 2012 Elections
Afraid of your message getting lost in the excitement of the 2012 presidential elections? Learn strategies for leveraging the election to gain attention for your issues.
Type: Event
Prescription for Disaster
Governor Chiles criticized Republican efforts to devolve more responsibility on state governments for a variety of programs by providing them with block grants of funding. After his remarks, he took questions from the audience.
Type: Media
Mastering Social Media: Three Successful Case Studies & Advice You Can Apply Today
Your organization has developed a presence on social media – now what? Master the art of taking these tools to the next level and see how successful organizations have done it. Conference Program Check-in / Breakfast: 8:30 a.m. – 9:00 a.m. Introduction: 9:00 a.m. – 9:10 a.m. (Havilah Ross, National Press Club) Panel One – Three Successful Case Studies: 9:10 a.m. – 10:20 a.m. Moderator: Ashley Mancini: The Public Affairs CouncilSpeakers: Bianca Prade: American Coalition for Clean Coal Electricity Kerala Taylor: KaBOOM! Gina Welker: Adfero Group Break: 10:20 a.m. – 10:35 a.m. Panel…
Type: Event
Intermediate Photoshop Class
Snap, download -- then what? Sign up now for hands-on Photoshop workshops. Beginning Photoshop will be held from 6 to 8 p.m. Wednesday, April 6, and intermediate Photoshop will be held from 6 to 8 p.m. Wednesday, April 13. Participants can attend either session or both. Participants will need to bring a couple of recent digital photos on a thumbdrive; laptops will be provided or participants may bring their own as long as they have Photoshop software. Please bring at least one photo with a person as the subject and one photo featuring of a location or landmark. JPEG file format is best, but…
Type: Event
NPC Luncheon with Richard Trumka
Richard Trumka, president of the AFL-CIO, will address the National Press Club at a luncheon on Friday, May 20. Trumka will speak out on recent efforts to curb collective bargaining rights in several states, including Wisconsin and Ohio. He also will discuss the political outlook for the 2012 elections, and the impact of austerity budgets on local, state and federal workers. Trumka was elected president of the AFL-CIO in September 2009, after serving 15 years as the secretary-treasurer of the nation’s largest federation of unions, with more than 12 million members. Previously, he served as…
Type: Event
Committee Chairs meeting
Type: Event
Chuck Leavell
Newsmaker: Chuck Leavell, keyboardist for The Rolling Stones DATE: Tuesday, March 29 TIME: 2:00 pmPlace: First Amendment Lounge, National Press Club529 14th St. NW, Washington, D.C. 20045 Rock and roll legend Chuck Leavell, longtime keyboardist and musical director for The Rolling Stones, will discuss his new book about sustainable, smart growth, entitled, “Growing a Better America,” at a National Press Club Newsmaker. A conservationist, Leavell is co-founder of the eco-web site Mother Nature Network (MNN), the world’s most visited for-profit environmental web site. His…
Type: Event