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SEO Primer: How We Search and How Search Works
The NPC’s professional development committee presents a session with Vanessa Fox, who worked at Google and built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine. SEO theories may be obvious to those who have been involved in search for any length of time, but for people who haven’t, it can be difficult to know what’s concrete advice, what’s speculation, and what’s just plain terrible. For that matter, it can be difficult for those outside of SEO to know what’s smart and what’s considered search…
Type: Media
How to Best Engage Readers Through Google News
Google's algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority. Google faces additional hurdles in indexing news content. For instance, Google can't access content behind paywalls. What does that mean for syndicated and subscription content? Fortunately, Google has a number of options available for publishers, including source attribution tags, first-click free programs and more. Get the details on how Google News works and ranks…
Type: Media
Who needs newspapers? A Report on the Profession
Paul Steinle and Sara Brown, who have been assessing newspapers across the country for the past year, present a report on the state of the industry and emerging trends.
Type: Media
Campaign 2020: How to follow the money and report essential, untold election stories
On March 18, 2019 the National Press Club Journalism Institute hosted a workshop at the National Press Club on campaign finance for political reporters and other journalists who don’t usually cover finance but will be writing about it during the 2020 election. Speakers were: Ellen Weintraub, Chairwoman and Commissioner, Federal Election Commission Paul S. Ryan, Vice President, Policy & Litigation, Common Cause Anita Kumar, White House Correspondent and Associate Editor, Politico Sheila Krumholz, Executive Director and former Research Director, Center for Responsive Politics
Type: Media
Crimes against Americans abroad: Who's being held accountable?
On April 2, 2019 the James W. Foley Legacy Foundation and National Press Club Journalism Institute co-hosted a distinguished panel uniquely qualified to explore how to hold the right people accountable for crimes against Americans unjustly detained abroad. The program features the James W. Foley Legacy Foundation’s president and founder Diane Foley, the 2019 James W. Foley Freedom Award honorees, and Special Advisor and Head of the UN Investigative Team to Promote to Accountability for Da'esh/ISIL Crimes (UNITAD) Karim Khan. The panel will be moderated by Wall Street Journal national security…
Type: Media
NPC Forum: Using Sanctions to Protect Journalists
Lawmakers, former senior State Department officials and journalists gathered at the National Press Club on Feb. 11, 2019 for a discussion about the growing use of human rights sanctions to protect journalists around the world. Panelists at the event, sponsored by the National Press Club Journalism Institute and Club's Freedom of the Press Committee, included: Rep. Tom Malinowski, D-N.J., House Foreign Affairs member and former assistant secretary of State for human rights, democracy and labor Rob Berschinski, senior vice president for policy at Human Rights First and former deputy assistant…
Type: Media