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Plan measurement of PR campaign from the outset, ‘Get It Online’ attendees advised
Measurement of the success of a public campaign has changed radically in the digital age, said Shonali Burke, a digital media expert, at the National Press Club’s most recent “Get It Online” series of luncheon discussions Dec. 4. As a result, she told attendees, it is important for PR practitioners to plan measurement of a campaign from its very beginning. To best benchmark progress of a campaign, she advised, measurement should be based on campaign goals. Before launching a campaign, she said, you must understand what you are trying to do and why it is important. The changes in measurement…
Type: News
Soccer 'a force for good' and a tool against radicalization, Prince Ali says
Introducing the world’s most popular game -- soccer -- to young refugees is one of the accomplishments Prince Ali Bin Al Hussein of Jordan is most proud of, he told a packed National Press Club luncheon Dec. 4. Jordan is now hosting more than one million Syrian refugees, and many are “young boys and girls who have nothing to do with their time,” Al-Hussein said. His non-profit Asian Football Development Project “teamed up with different governments as well as with non-government organizations to introduce football for boys and girls, as well as teaching them skills like mind-risk awareness,”…
Type: News
Air Force secretary cites air power success against ISIS, but sees strains on the smallest force since 1947
Secretary of the Air Force Deborah Lee James underlined the importance of intelligence, surveillance and reconnaissance in the fight against Daesh, the Arabic acronym for the terrorist organization ISIS, in a National Press Club luncheon speech Dec. 2. James, just returned from a tour of the Middle East, Africa and Europe, said that Air Force commanders in war zones are asking for more “ISR,” as she termed the three information-gathering activities. The information forms the basis of the daily Air Targeting Orders that control air strikes against the terrorists, she said. Targeting, she…
Type: News
Soledad O'Brien turned on a dime and says young journalists must too
You can't fire your boss, but one of the benefits of running your own TV production company is that if your client wants you to do something you don't care to do, you can fire the client. That was one of the career-change nuggets shared with members of the Club's Broadcast Committee and their guests at a Primetime lunch Nov. 20 by Soledad O'Brien, a former CNN and NBC anchor who now has her own Starfish Media Group. O'Brien said that when you make the shift, you get to quickly realize all the behind-the-scenes stuff that goes into getting a show on the air, like a financial plan, budgets and…
Type: News
Club President comments on the death of Austin Kiplinger, Fourth Estate Award winner
The following statement is by John Hughes, President of the National Press Club, on the passing of Austin Kiplinger: "The National Press Club was saddened today to hear the news that Austin Kiplinger, one of our most prominent members and a dear friend of the National Press Club for many years, had passed away at age 97. "Mr. Kiplinger was a gentleman in every respect. He was a welcome, jovial, and valued guest at major Press Club social gatherings. His friends were legion. His wit and charm ever present. "In 2005, Mr. Kiplinger received the Club's highest honor, the Fourth Estate Award,…
Type: News
Rockwell painting sale brings $10.2 million to Club, Institute
The sale of the Club's Norman Rockwell painting, "Norman Rockwell Visits a Country Editor," brought in $10.2 million at an auction by Christie's in New York. The price was within Christie's estimate of $10 million to $15 million, though Club members who had gathered to watch the auction got concerned when bidding temporarily stopped at $5 million before resuming its upward climb. "When it cleared $9 million people whooped. When it went over $10 million they went crazy." Club Manager Bill McCarren said. Seventy percent of the proceeds will go to the Club and 30 percent will go to the nonprofit…
Type: News
Sen. Warren says she's concerned about Hillary Clinton's ties to Wall Street
U.S. Sen. Elizabeth Warren told a Club audience Wednesday that she was was concerned about former U.S. Secretary of State Hillary Clinton's ties to Wall Street but when asked if she wished she had run for president, the Massachusetts senator said, "No." Then, she responded to a question about taking the No. 2 spot by saying, "If I were running for vice president, that would assure an all-women ticket." Asked about Wall Street donations to Clinton, the frontrunner for the 2016 Democratic presidential nominaton, Warren said: "I"m concerned about everybody's ties to Wall Street. Look around…
Type: News
Kasich: U.S. must lead response to ISIS terrorist attacks
Republican presidential candidate John Kasich called Tuesday for the U.S. to lead a global response to last week’s terrorist attacks in Paris. Speaking at the Club, he urged the formation of an international coalition to fight ISIS, the terrorist group entrenched in Iraq and Syria that is blamed for the carnage in France that left at least 129 people dead. The effort would involve ground troops. “We must join with our NATO allies and, importantly, with allies in the region as well – the Turks, the Jordanians, the Egyptians, the Gulf States, the Saudis – to organize an international coalition…
Type: News
Kalb explores Trump and the Sunday shows with Todd, Dickerson
So, as the moderator of one of the most-popular and longest-running Sunday morning talk programs, how do you prepare to interview Donald Trump? That was a question posed to Chuck Todd of NBC’s "Meet the Press" and John Dickerson of CBS’s "Face the Nation" during the “Kalb Report” at the National Press Club on Nov. 9. Both Todd and Dickerson have interviewed Trump, who made his foray into the top tier of the Republican presidential candidates by contesting every interviewer and making repeated exaggerated assertions. Todd began his response with a quip, “Well, we do it like Trump. We always…
Type: News
P.J. O’Rourke comments on presidential candidates during National Press Club Book Rap
Noted humorist and author P.J. O’Rourke came to the National Press Club's Book Rap on Nov. 10 with his book, Thrown Under the Omnibus, a collection of excerpts from his previous 16 books, but he didn't read from it. Instead of reading from his book, O'Rourke opted to talk about the presidential candidates. “My new book is an anthology full of material from my old books and I’ve read them already," O'Rourke said. "What reporter could resist this presidential campaign.” O'Rourke spared no one. He poked fun at every candidate, Republican and Democrat, leaving none unscathed with satire and humor…
Type: News