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NPC Critical Conversations: Diversity, Equity & Inclusion
The National Press Club Communicators’ Team will host a virtual “Critical Conversation” on the topic of Diversity, Equity and Inclusion (DE&I) to explore what organizations are doing to promote and implement DE&I efforts among their employees, and how they are communicating about their efforts both internally and externally. DE&I has been a major effort for many organizations for some time, and many have reinvigorated their efforts in the aftermath of last summer’s focus on race. This discussion will help both communicators and journalists, as well as the public, learn what some…
Type: Event
NPC Lunch & Learn: Meet the Technology Media
Nearly all aspects of our lives rely on technology — and that’s only continued to increase during a global pandemic. Technology powers how we do business, it’s changed how we shop and it delivers instant entertainment. Technology reporters stay ahead of what’s next to help us get the most out of our life and work. They cover some of the most powerful companies, critique and explain all kinds of innovation and keep up with Internet culture and policy that shapes our online (and IRL) worlds. On Wednesday, Dec. 8, from noon to 1 p.m., the National Press Club’s Communicators Team will host a…
Type: Event
NPC Communicators Candid Conversation: Combating Global Disinformation
The National Press Club Communicators Team will host an online/virtual “Candid Conversation on Combating Global Disinformation” on Thursday, April 14 at 6:00 p.m. EDT to discuss how public diplomacy, military and Intelligence Community communicators are navigating increasingly complex and muddied information environments. Disinformation has infiltrated nearly every aspect of society. The Russian invasion of Ukraine has shown that this problem has reached the highest geopolitical, military and diplomatic levels. Distinguished speakers from the Department of Defense, State Department, and…
Type: Event
NPC Communicators Team Lunch & Learn - How to Publish a Book
National Press Club Communicator members Ed Barks and Edward Segal are returning to the "Lunch and Learn" series on Thursday, May 19, 2022 at 12 noon to share their experience in book publishing since they participated in a similar session hosted by the Communicators Team nearly two years ago. The accomplished writers took separate paths to publish their books. Barks published his independently while Segal went the traditional route and worked with a publishing house. They say determining the best publishing method depends on professional or business intentions and timelines. Barks and…
Type: Event
NPC Communicators Virtual Lunch & Learn: ROI for Strategic Communicators
The National Press Club Communicators Team will host a virtual "Lunch & Learn" program focused on how strategic communications professionals can measure and deliver quality return on investment (ROI) from their campaigns. The 1-hour online discussion will feature Beth Egan, Associate professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University. Beth Egan is perfectly situated to speak about return on investment—what it means in the strategic communications context, how we can explain it to our clients and the C-suite in terms they understand, and…
Type: Event
Lunch and Learn Program: How to Increase Organic Social Media Engagement
Communicators write social media posts for their organizations (or clients) to reach online communities with news and information. Getting posts liked is one thing, but the real power of social media is getting your posts shared and re-shared. Most people don’t have the time or inclination to do more than simply click the share button on a social media post. But those clicks have little, if no, impact to getting a post noticed. On Oct. 20, at noon (ET), NPC Member and co-founder of SpeechifAI Tudor Mihailescu will talk about the challenges of getting attention on social media and an…
Type: Event
NPC Candid Conversation: How to Achieve Fair Representation of Hispanic & Latinx Media in Newsrooms
Did you know that Latino underrepresentation in the American media and entertainment industries has barely improved over the last decade? According to a new Government Accountability Office (GAO) report, presented last month at the National Press Club by Rep. Joaquin Castro, D-Tex, Latino journalists only represent 12% of employees in media organizations, despite making up nearly 19% of the U.S. population. Hispanic representation in the media workforce has grown at a slower pace (only 1%) than in non-media industries, which grew from 15 to 18%. Hispanic media workers are also less likely to…
Type: Event
NPC Candid Conversation: Health Disinformation Amidst the COVID-19 Pandemic
Health communication has life or death consequences. During the global pandemic, uncertainty and changing public health guidance has bred distrust and an onslaught of false and misleading information about precautions and vaccine safety. The COVID-19 global pandemic has been a particularly challenging experience given the severity of the virus, the evolving health guidelines, and the different policies enacted at the city, state, and country levels worldwide. Agreeing on the baseline facts has never been harder before — especially for public health. On Wednesday, December 14 at 11:00 a.…
Type: Event
NPC Communicators Lunch & Learn: Producing and Amplifying Videos for Social Media
Join the Communicators Team to see how short videos for social media are produced and to learn engagement tactics during an online “Lunch and Learn” session on Friday, May 19 at noon. Viewers are increasingly turning from their televisions to computer and smartphone screens to watch their favorite shows and movies or short entertainment and informational videos on social media networks. The short videos, which are typically up to one to two minutes in length, are proving to be an effective way for companies and organizations to market their products and services or to advocate for public…
Type: Event
How to Cover a Presidential Debate
With the first 2023 Republican primary debate a week away, get ready to cover debates and more as campaigns shift into high gear. Join a panel of experienced campaign reporters to discuss how to prepare to cover debates and provide valuable journalism to voters. This session will help set reporters up for success in their coverage of debates and the campaigning that follows.
Type: Event