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Social Media Strategy Basics
In this class we will discuss the basic steps to develop the goals, mechanics and measurements of a successful social media strategy. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and Excellence in Journalism Foundation for their generous support of the Eric Friedhiem National…
Type: Event
Reporting from Facebook
In "Reporting from Facebook" we will start by looking at what online social networks are and examining the differences between several of the most popular sites, including Facebook and LinkedIn. From there we will move on to a more in-depth look at Facebook - navigating the site, using it to research stories, using it to identify and contact sources, and using it to connect with your audience. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event
Twittering Away
A class for those who are interested in twittering during big events or for any other purpose. We will discuss what Twitter is and how it can be used by journalists, then move into a hands-on period where participants can set up their own account, connect their account with their cell phone and Facebook page, and (if they have administrative access) add a twitter badge to their website or blog. Twitter is a micro-blogging service where users can post brief updates and respond to the updates of others. Ways journalists can use Twitter include communicating with each other and their audiences,…
Type: Event
Advanced Google Search
Advanced Google Search Techniques In this class we discuss ways to refine your search results from millions of hits to a handful of targeted sites. We look at Google's specialized search services, including News, Scholar, and Books, and scenarios where those services can be more useful than a traditional search. We also look at how to set up alerts and how to find old versions of websites. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at…
Type: Event
Social Media Tools
Quora. Flickr. Chrome, Meebo, Plugins, iCal, YouTube, Skype, Foursquare, Wiki ... Gibberish? Or potentially useful tools? "Social Media Tools" is an overview of the latest online tools and how they can be used to help you manage everything from the news you read to the way you contact people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but…
Type: Event
Foursquare & Location-based Tools Class
In the location class we will start by discussing what location-based tools such as Foursquare, Gowalla and Facebook Places are and how they work. We will then look at how they can be used to gather information, identify sources, and promote yourself or your organization. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be…
Type: Event
Blogging Basics
In "Blogging Basics" participants will set up a blog using Blogger and learn how to format their posts, add videos and pictures, easily include ads, and monitor the blog statistics using FeedBurner. The class is limited to 15 people. There is a class fee of $25 for NPC members and $50 for nonmembers. The fee can be paid by credit card, check, or member account. Register online at http://bit.ly/6f1yyA or by contacting Beth Shankle at [email protected] or 202-662-7509. Participants are welcome to bring their own laptops, but computers will also be provided. Special thanks to the Ethics and…
Type: Event
SEO Primer: Using the Language of the Reader
SEO Primer : Using the Language of the Reader Using search data to understand trends and how people search for things shouldn’t be about pandering to what’s popular. It should be about better understanding your audience and connecting with them. This session will show you how to access the free search data that’s available from Google and Bing, as well as how to effectively use that data to engage more deeply with readers, and ensure that your stories are visible when your audience is searching for them. Join the NPC’s professional development committee for a…
Type: Event
The Future of Public Broadcasting: Innovating to Connect Communities
The Future of Public Broadcasting: Innovating to Connect Communities The 2011 Curtis B. Hurley Symposium Tuesday, April 26Program: 9 a.m. to Noon Public broadcasting has dodged the most serious threat to federal funding in its 44-year history, but still faces challenges in future budget deliberations. Leaders are confronting the resource challenge, and journalists are innovating to adapt to the 21st century media landscape. Learn from top executives, journalists and researchers what the future holds for public broadcasting networks and stations and the communities they serve. Speakers…
Type: Event