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Writing True Stories That Make a Difference: The Law and Order of it All
NPC Book & Author Committee
Type: Event
Get PR Smart: How Pinterest Can Help Brand Your Cause
How Pinterest Can Help Brand Your Cause – Be the first to apply emerging social media platforms to your grassroots or public awareness campaigns Emerging social media platforms like Pinterest can help you reach your target demographic and connect with the lifestyle associated with your brand or organization. This session provides a primer on the ways you can use these new tools to share your organization’s core values, news, and story The "Get PR Smart" series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Social Media Trends For Social Media Managers
Have you heard about ambient social recommendation apps? What about the latest social discovery tools? In this essential workshop for social media managers, we're going to highlight the most important trends in networks, analytics and apps, and we'll look at several case studies highlighting how brands are using – and in some cases, abusing – social media. This session is being taught by Amy Webb, lead trendspotter and CEO of Webbmedia Group. Amy studies disruptive technologies and advises a worldwide client base for Fortune 100 and Global 1000 companies, government agencies, media…
Type: Event
Mapping & Data For Journalists
Are you fascinated by amazing data and mapping projects you see from the New York Times and WNYC? In this session, you'll learn what kinds of data are available to journalists – and then get some intensive hands-on practice creating mapping projects that can be replicated at your organization. This session will include a primer on free mapping tools and platforms that enable content producers to create incredibly detailed, interactive maps. This session is being taught by NYC-based John Keefe, an award-winning journalist and the Senior Editor for Data News & Journalism Technology at WNYC…
Type: Event
Investigating Power - Then and Now
“Investigating Power – Then and Now”Panel Discussion and Preview of Online Multimedia Project HonoringIndependent Journalism in AmericaApril 25 6:30 p.m. in the Holeman Lounge For his newest book, The Future of Truth: Power, the News Media and the Public’s Right to Know (Public Affairs), bestselling author Charles Lewis has been researching the most mortally consequential deceptions by government and private industry, the origins and trajectories of public relations and propaganda, and the truth-telling capacity of journalists and their news organizations over the past century. In our new…
Type: Event
Pinterest Primer
Pinterest Primer – 9:30 a.m. on April 5 in the Bloomberg Classroom Pinterest calls itself an 'online virtual pinboard.' How could such a basic concept become so popular? Join technology guru Ivan Meyers and multimedia artist Devin Schuyler for a discussion of how Pinterest is carving out its spot on the internet, and a demonstration on how to set up and organize your own Pinterest account. The session is free for NPC members and $10 for non-members. Reservations required [email protected]
Type: Event
iPhone Reporting
iPhone Reporting - Friday, March 30, 9:30 a.m.-11:00 a.m. Bloomberg Classroom A laptop, a recorder, a Blackberry a cellphone, an aircard, a camera - wouldn't it be great to simplify your reporting? Come learn how to do it all with just one small device. WTOP reporter and iPhone whiz Neal Augenstein will offer a "how to" session at the NPC's Journalism Institute on everything from reporting to recording with the popular phone that does much more. Learn the power of smartphone reporting with this interactive class - be sure to bring your phone! You'll get: an overview of smartphone reporting,…
Type: Event
Merry Bruns: Web Writing
Make your site content dynamic and customer-focused!If you're migrating content from print to web, moving your site to a CMS, developing a new architecture, or just need to make your content scannable and readable, this class is for you. • Two-days of working hands-on with content directly in a computer lab.• You'll be DOING what you're LEARNING in a fast-paced, skills-based workshop.• Demos, exercises, site critiques and lively class discussion let you apply what you've learned to your site the very next day. Gain immediate, right-now web writing skills You'll apply what you've learned to…
Type: Event
FEC Data Diving - 2012 Election Boot Camp
Election 2012 Boot Camp: Federal Election Commission Database Training For Journalists - Sponsored by the NPC Journalism Institute’s Professional Development Committee and the Regional Reporters Association Tuesday, February 21, 9:30 – 11:00 a.m. Bloomberg ClassroomFederal Election Commission staff will introduce reporters to the campaign finance data available on the FEC website and demonstrate the avenues to access, search and sort the data. The session will include an overview of the presidential and congressional maps, the data disclosure catalog, and real-time data on independent…
Type: Event
Hey Blogger, It's Me... (For Associations)
To build community engagement and get bloggers to respond to new initiatives/sites/content (or to mitigate negative press after announcements), it’s imperative that you learn how to participate in the blogosphere. In this session, we’ll focus on Associations and will explain how to harness blogs, how to read and participate with them effectively, how to build digital relationships with bloggers, how to craft messages/ press releases that will resonate with bloggers and how to keep the conversation about your Association going. this session runs from 12:00-1:15 pm. Instructor: Ryan Thornburg…
Type: Event