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Documentary Screening of “Living for 32”
On April 12, four days before the fourth anniversary of the largest mass shooting in U.S. history at Virginia Tech University, the National Press Club will host a screening of Living for 32, a 40-minute documentary about a survivor of that shooting produced by Maria Cuomo Cole and directed by Kevin Breslin (son of legendary New York columnist Jimmy Breslin). Ms. Cole and Colin Goddard, the subject of the film, will attend and discuss the film after it is screened. The event begins at 6 PM in the Zenger Room at the Press Club, 529 14th Street NW on the 13th Floor. Living for 32 is the story…
Type: Event
Leveraging Digital Advertising Effectively: From the Tried and True to the Next Big Trend
What’s the best digital arsenal for your audience and budget? Should you be employing ad networks, mobile advertising, sponsored tweets, or iPad apps? We will share lessons learned from banner campaigns to social media campaigns – best practices that you can apply today. Then we’ll take a look at what’s next and how it impacts the communications campaign of tomorrow.
Type: Event
Using Research to Guide Your Advocacy Strategy
Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, discuss the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public affairs campaigns use research to find, reach, and win over their audience.
Type: Event
How to Use Video to Get Your Message Across: Thinking Strategically About Content
As people watch less TV, they are watching more video on their computers, tablets or smartphones. That means your video needs to more compelling, creative and contagious than the competition. We’ll help you understand the anatomy of a great video – from concept to promotion – so that you can powerfully reach, teach and activate your target audiences.
Type: Event
Blogging 101: How to Create the Right Type of Blog for Your Organization
Blogging has come a long way from the days of the “Guys in Pajamas.” The blogosphere has evolved into a sophisticated environment comprised of various categories of blogs – from corporate blogs to expert source blogs. Even professional journalists are commonly bloggers today. How do you know what kind of blog is right for your organization, and what are the keys to successful blogging?
Type: Event
How to Keep Your Issue Alive in the 2012 Elections
Afraid of your message getting lost in the excitement of the 2012 presidential elections? Learn strategies for leveraging the election to gain attention for your issues.
Type: Event
Mastering Social Media: Three Successful Case Studies & Advice You Can Apply Today
Your organization has developed a presence on social media – now what? Master the art of taking these tools to the next level and see how successful organizations have done it. Conference Program Check-in / Breakfast: 8:30 a.m. – 9:00 a.m. Introduction: 9:00 a.m. – 9:10 a.m. (Havilah Ross, National Press Club) Panel One – Three Successful Case Studies: 9:10 a.m. – 10:20 a.m. Moderator: Ashley Mancini: The Public Affairs CouncilSpeakers: Bianca Prade: American Coalition for Clean Coal Electricity Kerala Taylor: KaBOOM! Gina Welker: Adfero Group Break: 10:20 a.m. – 10:35 a.m. Panel…
Type: Event
YM Speed Networking
Type: Event
Tales from the Tap Room
The National Press Club's three most senior former presidents will share a combined 265 years of experience and wisdom at 6:30 p.m. Monday, March 28, in the Holeman Lounge. John Cosgrove, Allan Cromley and Donald Larrabee, the Club's three "deans," will reminisce and tell anecdotes about the tumultuous years when they led the Club. The free event, called "Tales from the Tap Room," is sponsored by the Club's History and Heritage Committee. For more details on this event, click here. This fireside chat with the former presidents will feature hors d'oeuvres and a cash bar. Although there is no…
Type: Event
YM Media On Tap
Type: Event