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NPC Communicators Breakfast: Communicating To Change Behaviors
Public relations pioneer Edward Bernays was infamous for his manipulative campaign in the late 1920's to increase cigarette smoking among women. Today Truth Initiative is dedicated to making tobacco use a thing of the past and is a leader in using communications to affect behavioral change. The organization's Managing Director of Communications Sarah Shank will make breakfast presentation on how they do this, Wednesday, July 17, from 8-9 a.m. in the Cosgrove Lounge at the National Press Club. This professional development session for reporters and communicators, sponsored by the Club…
Type: Event