Communicators Lunch & Learn: Online Campaign Performance Technology

Lunch & Learn: Metrinome, a new technology to measure online campaign performance

You must be a National Press Club member to attend and registration is required.

Sep 24 2025

Clock icon WHEN:

Sep 24, 2025 at 12:00pm

Where icon WHERE:

Cosgrove Lounge

User icon CONTACT INFO:

Madison Siciliano

[email protected]

Info icon MORE INFO:

Special Event

Join the National Press Club Communicators Team for a Lunch & Learn on Wednesday, September 24 at 12 p.m. where National Press Club Members are invited to give feedback on new online campaign management technology that lets those managing see which channels are driving results across paid search, social, and email.

MetrinomeTM is a campaign conversion tracking tool built for quick deployment and transparent tracking. The software helps users understand online campaign performance - without third-party cookies, without conflicting analytics, and without needing engineering support. For communicators, even those managing online campaigns for small organizations, the tool provides direct access to performance metrics across platforms.

The creative minds behind MetrinomeTM will demonstrate the capabilities of this technology, and will invite feedback from attendees regarding how this technology can be enhanced in the future to meet the needs of communicators managing online campaigns. 

In-person participants will enjoy a self-funded lunch from the Reliable Source at 12 p.m., with the program for in-person and virtual attendees beginning at 12:30 p.m.

Ahmet Reisli brings more than a decade of experience in creative services, branding, and digital marketing to his role. He leads the creation of impactful branding and visual design and manages a dynamic cadre of designers, developers, and strategists, overseeing a creative studio and delivering tailored solutions across diverse industries such as finance, healthcare, nonprofits, and associations. A Google Ads-certified professional, Ahmet holds a master’s degree in Branding and Integrated Communications from the City University of New York.

Jay Max Kraidman is a leading communications and social media strategist working across a variety of industry verticals, including financial services, education, technology, and healthcare. In addition to copywriting, his professional skills include cross-platform digital and social media campaign development, and creative direction.