How To Best Engage Readers Through Google News
WHERE:
Murrow Room
MORE INFO:
Professional Development
This event is not sponsored or endorsed by The National Press Club. Inquiries should be directed to the contact above.
How To Best Engage Readers Through Google News – Sept. 19 9:30 a.m. Murrow Room
Google's algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority. Google faces additional hurdles in indexing news content. For instance, Google can’t access content behind paywalls. What does that mean for syndicated and subscription content? Fortunately, Google has a number of options available for publishers, including source attribution tags, first-click free programs and more. Get the details on how Google News works and ranks content, how to best take advantage of the news programs Google offers, and get all of your questions answered directly from Google.
Panelists: David Smydra is the Product Specialist for Google News, and works with publishers to ensure accurate inclusion and crawling of their news websites. He also relays publisher and user feedback to the engineers who develop Google News. David has worked in book publishing, magazine publishing, and as a newspaper reporter. His local and environmental reporting earned awards from the California Newspaper Publishers' Association in 2008. He studied English at Kenyon College and the University of Virginia, and earned an M.A. from the Graduate Program in Journalism at Stanford University.
Vanessa Fox is the author of Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “first must-read-to-survive business book of the twenty-first century.” She is the founder and CEO of Nine By Blue, which provides training, custom reporting, and strategic consulting for organizations to help them better connect with customers through search. She’s been named one of Seattle’s “Top 40 Under 40” one of Seattle’s “Top 25 Innovators and Entrepreneurs,“ and one of the “Top 100 Seattle Women in Seattle Tech.“ She writes regularly about the search engine industry, searcher behavior, and technical site architecture and hosts the live weekly podcast Office Hours. Vanessa previously created Google’s Webmaster Central, which provides both tools and community support to help website owners improve their sites with an eye towards gaining more customers from organic search and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. You can find her at vanessafox.com
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