Managing Your Social Media: Tools the Experts Use

Managing social media tools for yourself or your business can be a daunting task. Many wonder, “Who has the time for this stuff?” Expert social media managers use a variety of tools and tricks to monitor their networks, schedule posts and keep an eye on key metrics – but there’s less of a time commitment than you may think! Anthony Shop will teach you about key features within Facebook, Twitter and several third-party tools that will help you determine what’s working and what’s not for you or your business. You will be able to identify the right tools for you from the growing score of third-party applications used to monitor, post, and measure what’s happening on your social media accounts. The workshop includes case study reviews of companies that have used social media metrics to achieve their business goals.

Anthony Shop is Managing Director of Social Driver, an award-winning digital agency. Companies hire Social Driver when they need help connecting with people online. The company manages social media campaigns, designs websites and develops mobile applications. A fast-growing firm that was named DC Chamber of Commerce Small Business Champion in 2012, Social Driver works with leading corporations, nonprofits, and communications agencies. The instructor will be available after the session to meet with the attendees and answer questions.

8:00 - 8:30 Breakfast/Networking
8:30 - 10:00 Workshop
10:00 - 10:30 Networking/Conclude