A Conversation on Corporate Social Responsibility

Corporate Social Responsibility (CSR) is changing the way businesses operate today. Come and hear from local business executives about how CSR is shaping their strategies and business principles towards a more sustainable future.

We will discuss:
• What engagement is and how it is measured
• What CSR is and why it is important to your company
• How to establish a successful CSR program
• How to build strategic partnerships with nonprofits to foster your CSR program
• How to effectively communicate your company’s CSR program to build a positive brand image

Participants:
• Burgess Levin, Managing Principal Strategic Services, HumanR Inc.
• Thomas McMahon, President, RGS Associates
• Debbi Jarvis, Vice President, Corporate Citizenship and Social Responsibility,
Pepco Holdings Inc.
• Ricarda Ganjam, Director, Local Market and People Engagement, Accenture
• Alex Orfinger, Publisher, Washington Business Journal
• William Hanbury, President and CEO, United Way of the National Capital Area
• Martha Lockwood, Vice Chair, Communications and Marketing Committee,
National Press Club, and conversation host

When:
Thursday, July 14, 2011
Registration and Networking: 8:00 am
Discussion: 8:30 am – 10:00 am