Today: Explore new online campaign performance technology

Join the National Press Club Communicators Team for a Lunch & Learn in the Cosgrove Lounge at Wednesday, Sept. 24, at 12 p.m.

Members are invited to learn and give feedback on a new online campaign management technology that lets those managing see which channels are driving results across paid search, social and email.

In-person participants can enjoy a lunch of your choice, at your expense, from the Reliable Source at 12 p.m., with the program for in-person and virtual attendees beginning at 12:30 p.m. You must be a Club member to attend, and registration is required.

Metrinome™ is a campaign conversion tracking tool designed for quick deployment and transparent tracking. The software helps users understand online campaign performance without third-party cookies, without conflicting analytics, and without needing engineering support. For communicators, even those managing online campaigns for small organizations, the tool provides direct access to performance metrics across platforms.

The creative minds behind Metrinome will demonstrate the capabilities of this technology and invite feedback from attendees regarding how this technology can be enhanced to meet the needs of communicators managing online campaigns.

Presenters include Jay Max Kraidman, a leading communications and social media strategist working across a variety of industry verticals, including financial services, education, technology, and healthcare. In addition to copywriting, his professional skills include cross-platform digital and social media campaign development, and creative direction.

Also, on hand will be Ahmet Reisli who brings more than a decade of experience in creative services, branding, and digital marketing to his role. He leads the creation of impactful branding and visual design and manages a dynamic cadre of designers, developers, and strategists, overseeing a creative studio and delivering tailored solutions across diverse industries such as finance, healthcare, nonprofits, and associations. A Google Ads-certified professional, Ahmet holds a master’s degree in Branding and Integrated Communications from the City University of New York.