Social marketing pioneer Bill Novelli on success with social consciousness, Jan. 29

Danny Selnick

January 14, 2021

Bill Novelli, a pioneer in social marketing, will discuss his book "Good Business: The Talk, Fight, Win Way to Change the World," at 1 p.m. today, Jan. 29, during a National Press Club Virtual Headliners book event.

Good Business by Bill Novelli

In "Good Business" Novelli argues that you can create economic and financial success for yourself and your company while also helping solve the world's and society's problems.

This one-hour event will stream live on the Club’s website and YouTube Channel, and is accessible to both the media and members of the public free of charge. To download a reminder or access the event, click here. Viewers can send their questions in advance or during the live program via email to [email protected]. Please put Novelli in the subject line.

Bill Novelli, pioneer in social marketing, to speak Jan. 29

Novelli established and oversees the Business for Impact program at Georgetown University's McDonough School of Business. Previously, he was CEO of AARP, the founder/president of the Campaign for Tobacco-Free Kids, executive vice president of the international relief organization CARE, and co-founder/president of Porter Novelli, a global PR agency for social impact.