The Latest Podcasting Statistics And Trends

The number of Americans listening to podcasts has risen dramatically since 2006, when listenership was first measured. What has led to the steady increase over the years? Which podcasts are most popular? Do men and women prefer different subject matters when listening to podcasts? And what caused last year's slight drop in podcast listeners?

These are some of the topics discussed in the latest edition of Update-1. Broadcast Podcast Team Chair Mark Hamrick interviews Melissa Kiesche, a senior vice president at Edison Research, who was a guest at the committee's monthly meeting in October.