National Press Club

Will Digital Ads Kill the 30-Second TV Campaign Ad?

Will Digital Ads Kill the 30-Second TV Campaign Ad?

October 7, 2013 8:30 AM

Location: Conference Rooms

For more than 60 years the public and political reporters have been both intrigued and outraged by the 30-second TV commercial promoting candidates for office. From LBJ’s Daisy ad to Reagan’s “Morning in America,” the TV spot has been a defining element in many campaign cycles.

Yet as more Americans turn to websites and mobile devices to get information, is the classic commercial on its last legs? And if it is, what does the future look like?

Doors will open at 8:30 a.m. and Continental breakfast will be served. The panel will commence at 8:45 a.m. and will include ample opportunity for audience questions.

Please reserve tickets online inadvance. There is no cost for National Press Club Members; non-member tickets are $25.

National Press Club member Eleanor Clift will moderate a discussion about campaigns and the digital future. She is a contributor to Newsweek magazine and the Daily Beast web site as well as a panelist on “The McLaughlin Group.”

The panel members will be:

Matthew Gagnon, Director of Digital Strategy, Republican Governors Association

Jenna Golden, Political and Advocacy Team, Twitter @jigolden

Taryn Rosenkranz, Senior Advisor, Democratic Congressional Campaign Committee @tarynrosenkranz

Rena Shapiro, Political Director, Pandora

Erin Vieira, Mid-Atlantic Regional Sales Manager, Undertone

For More Information On This Event, Contact:

Adam Shapiro

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