Think Like A Reporter: Media Training for Public Relations Professionals
December 1, 2017 9:00 AM
Location: Bloomberg Room
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National Press Club member Andrea McCarren, a veteran multimedia journalist and Emmy Award-winner, will offer an on-camera media training class for public relations professional on Friday, Dec. 1, from 9 – 11 a.m. in the Bloomberg Room.
The hands-on workshop is for public relations professionals who want to improve their own or their clients' presentation skills on-camera and online. The session costs $75 for Club members and $150 for non-members.
McCarren’s two-hour boot camp will cover:
- How to be a good news source: best practices for pitching a potential story to journalists and following up
- The importance of social media: how to find opportunities for your clients and offer their expertise to journalists; building your following and theirs
- On camera training: what to do and what not to do in the high definition, multimedia landscape
- The art of the interview: practical tips for making your client a ‘go-to’ source
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