Spicing Up Your Content

In 2010, Weiden+Kennedy not only put Old Spice back on the map, the agency helped make Old Spice the number one male body wash and deodorant in dollar and volume share in North America. And it all started with a quirky video. What was the secret to Old Spice’s success? How can the Old Spice model be dissected and applied to news and other content? What makes an Internet Meme, and how can client started developing the kinds of content that will deliver massive traffic? Bonus: What happens if your content becomes the meme itself?

Instructor: Amy Webb http://webbmediagroup.com/amy-webb

Cost: $125 ($100 for NPC members) You MUST register online in order to attend this class.

To reserve: http://internet-meme.eventbrite.com