SEO Primer: How We Search and How Search Works

SEO theories may be obvious to those who have been involved in search for any length of time, but for people who haven’t, it can be difficult to know what’s concrete advice, what’s speculation, and what’s just plain terrible. For that matter, it can be difficult for those outside of SEO to know what’s smart and what’s considered search engine manipulation.

Join the NPC’s professional development committee for a lively session with Vanessa Fox, who worked at Google and built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine. She also was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search, and was deeply involved in the tech industry discussion around the move from print to online, particularly as it related to user documentation, training, and marketing.

Among the topics Fox will cover:

• How search engines determine search results


• Key ways of integrating search best practices


• Connecting with readers through search, while maintaining the integrity of the story


• Google News, images, video, web search


• Personalization, social search, local search, and real-time search

RSVP at [email protected]