NPC Communicators Summit: Best Practices for Making Your Social Media Efforts Stand Out
October 18, 2013 8:00 AM
Location: Conference Rooms
8:00 - 8:30 a.m.: Registration/Networking/Continental Breakfast
8:30 - 8:45 a.m.: Welcome Remarks
8:45 – 10:15 a.m.: Communicating with Journalists Via Social Media - How to Stand Out
10:30 – 12:00 p.m.: Attracting Press through Social Media
Seating is limited
This National Press Club Communicators Summit is your chance to learn how journalists and fellow communicators are using social media to their advantage.
The Summit will cover:
Communicating With Journalists Via Social Media - How to Stand Out: Is outreach through social media a boom or a bust? How are journalists using social media to nurture source relationships and develop story ideas? Which platforms are most credible: Facebook? Twitter? Foursquare? LinkedIn? With social media now an integral component for any media strategy, learn which approaches work and which fall flat from this panel of experienced journalists.
Danny Selnick, Business Wire (Moderator)
Azmat Khan, Al Jazeera America
Jack Speer, National Public Radio
Hayley Tsukayama, The Washington Post
Attracting Press Through Social Media: When it comes to garnering media coverage, communicators can use numerous social media tools to their advantage. A panel of expert communicators will discuss best practices in amplifying media strategies online, including outreach to reporters, complimenting traditional media with online efforts, and when advertising on social media pays off.
Lindsay Murphy, Racepoint Group (Moderator)
Kristin Brown, Racepoint Group
Jenna Golden, Twitter
Tammy Gordon, AARP
Tom McMahon, Motorola
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