NPC Communicators Breakfast: Strategies for Digital Communications Success

With more than 4.1 billion internet users and 1.94 billion websites, how do journalists and communicators make an impact with their content, strengthen market position and increase audience loyalty?

Parson TKO CEO Tony Kopetchny will explain some of the best strategies for success at a breakfast presentation Thursday, March 21, from 8-9 a.m. in the Cosgrove Lounge at the National Press Club. This professional development session for reporters and communicators, sponsored by the Club Communicator Team, is free to members.

Registration is required.

Kopetchny is an expert in communications governance, change management and brand strategy. In addition to deep experience as an outside consultant, he has years of experience working in-house at large policy organizations such as The Pew Charitable Trusts, the Center for Global Development and the US Institute of Peace. In addition to Pew, he has built and run large scale digital strategies and websites for organizations such as FEMA, DHS, the Open Societies Foundation, Brookings, the Woodrow Wilson Center and the Associated Press.

The National Press Club Communicator Team hosts monthly professional development continental breakfasts sessions for journalists and communicators that are free to Club members. A member may bring a guest and add that person during registration. At the breakfast, guests will need to pay $10. The fee may be refundable if the guest becomes a Club member.