Native advertising: Why it matters and why it's growing, noon, Friday, Oct. 9

The "Get It Online" lunch discussion series presents “Native Advertising: Why It Matters and Why It's Growing” at noon tomorrow, Friday, Oct. 9, in the Games Room.

During the program, Jeff Turner, head of ad product and monetization at The Huffington Post, will give a presentation on native advertising, or sponsored content, focusing on why it matters to marketers and why brands are increasingly relying on it to connect with their target audience.

The cost of the event includes a buffet lunch, water and iced tea, tax and gratuity. Tickets -- $15 for Club members and $75 for non-member guests -- can be purchased online. The event will conclude by 1:30 p.m.

Turner oversees all aspects of ad operations, product solutions and native advertising at Huffington Post. He has implemented various native reporting tools and is working to enable and scale KPI-aligned branded content platforms.

The "Get It Online" lunch discussion series brings experts in social media and digital communication to the National Press Club for a members-only lunch discussion. The speaker will deliver a short presentation, and then will answer questions and lead a discussion.