Get it Online: Native Advertising - Why It Matters and Why It's Growing
WHERE:
Cosgrove Lounge
MORE INFO:
Special Event
This event is not sponsored or endorsed by The National Press Club. Inquiries should be directed to the contact above.
The "Get It Online" lunch discussion series presents “Native Advertising - Why It Matters and Why It's Growing” on Friday, October 9 in the Games Room.
Jeff Turner is the Head of Ad Product & Monetization at The Huffington Post, overseeing all aspects of ad operations, product solutions, and native advertising. Jeff developed HuffPost's native ad-serving system, has implemented various native reporting tools, and is working to enable and scale KPI-aligned branded content platforms.
On October 9, Jeff will give a presentation on native advertising, why it matters to marketers, and why brands are increasingly relying on native to connect with their target audience.
The "Get It Online" lunch discussion series brings experts in social media and digital communication to the National Press Club for a members-only lunch discussion. The speaker will deliver a short presentation, and then will answer questions and lead a discussion. Members and guests should plan to be seated by 12 p.m. The cost of the event includes a buffet lunch, water and iced tea, tax and gratuity. The cost is $15 for members and $75 for non-member guests. The event will conclude by 1:30 p.m.