National Press Club

Think like A reporter: media training for public relations professionals, Dec. 1

November 3, 2017 | By Julie Schoo | jschoo@press.org

The National Press Club Journalism Institute will host Club member Andrea McCarren, a veteran multimedia journalist and Emmy Award-winner, to offer an on-camera media training class for public relations professional on Friday, Dec. 1, from 9 a.m. – 11 a.m. in the Bloomberg Room.

The hands-on workshop is for public relations professionals who want to improve their own or their clients' presentation skills on-camera and online. The session costs $75 for Club members and $150 for non-members; tickets can be purchased here.

McCarren’s two-hour boot camp will cover:

How to be a good news source: best practices for pitching a potential story to journalists and following up

The importance of social media: how to find opportunities for your clients and offer their expertise to journalists; building your following and theirs

On camera training: what to do and what not to do in the high definition, multimedia landscape

The art of the interview: practical tips for making your client a ‘go-to’ source