Explore digital, social public relations, 8:30 am May 20

The latest techniques and technologies in digital and social public relations will be the subject of a half-day conference at 8:30 a.m. Friday, May 20, in the First Amendment Lounge.

The cost is $155 for National Press Club members and $185 for non-members. To see a calendar of the series and register, please visit www.press.org/prsmart. To obtain the code for the Club member discount, please contact Joshua Funk at [email protected].

Looking for new ideas on how to take your social media presence to the next level? See how these organizations and communications professionals have done it at this Get PR Smart continuing education conference.

American Coalition for Clean Coal Electricity will discuss how a social media hub incorporating foursquare check-ins, Google Maps, Facebook updates, Flickr photos, tweets, YouTube videos and blog posts from more than 30 field team operatives on the road led to four Pollie awards, including a silver for best use of Twitter, a bronze for Best in Show and two honorable mentions for best use of new technology and best use of social media.

Technology | Academics | Policy (TAP) will demonstrate how hosting a branded "TAPtalk" Twitter chat generated more than 500 tweets in less than an hour on the hot-button issue of online privacy and discuss the keys to building a lasting online community.

KaBOOM! will show how a non-profit's robust presence on Twitter, Facebook, MySpace, YouTube and other social networks garnered the attention of the New York Times in its mission to build thousands of playgrounds for kids throughout North America.

Following the case study presentations, a panel of experts on digital communications will provide their take on emerging trends.