The Science Behind Going Viral

We often hear about something becoming so popular is goes "viral." But what does that mean and why does it happen? National Press Club member Matthew Ballard discusses this topic with Derek Thompson, senior editor at The Atlantic who writes about economics and media. They discuss the science behind why some songs, books or movies become very popular and why certain headlines get more attention than others. They also talk about Thompson's new book, “Hit Makers: The Science of Popularity in an Age of Distraction.”