National Press Club

Multimedia Press Releases And Other Visual News Trends

March 14, 2016

Multimedia Press Releases And Other Visual News Trends

The growth of online news, especially with multimedia content, has breathed new life into the venerable press release. Photos, infographics and videos are increasingly key to audience engagement and retention in an era of information overload and constrained journalistic resources.

Broadcast Committee member Adam Konowe discusses this and other trends in visual news with Serena Ehrlich, director of social and evolving media for BusinessWire, a distributor of press releases and related material.

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