News Coverage Differences Between For-Profit And Nonprofit Organizations

NPC members Shannon Fisher and Lisa Matthews discuss communications strategies for nonprofit organizations in this episode of Update-1. As vice president at Hager Sharp, a public relations firm representing mostly nonprofit clients, Matthews has a unique and well-rounded perspective on the topic. Prior to joining Hager Sharp, she was on the receiving end of nonprofit communications as a planning editor and assignment manager for The Associated Press. The two discuss the manner in which nonprofit news coverage differs from that of for-profit enterprises and offer some helpful hints for nonprofit organizations seeking to improve their communications strategy.