NPC Communicators Breakfast: Effective Communications Planning
December 6, 2017 8:00 AM
Location: Cosgrove Lounge
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Where should you begin in developing a successful public relations or advertising campaign?
Chris Thorne, Managing Director of 3 Advertising says it’s the creative brief. “Why? Because the brief is a simple but disciplined tool to evaluate, plan and write – before taking action. It’s the ‘ready, aim’ part before get to fire.”
Thorne will give his insights at a club Communicators’ Breakfast on Wednesday, December 6 from 8-9 a.m. in the Cosgrove Lounge. The event is open to all NPC members without charge, but registration is required. Continental breakfast is available.
Thorne was a journalist with the Associated Press and has held communications positions with Sen. Kent Conrad, Growth Energy, and the Beer Institute. He joined 3 Advertising in 2015, and is a member of the National Press Club.
For more information, contact Andy Fisher, firstname.lastname@example.org.
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