The National Press Club

Which headlines and ledes work (and which ones don’t)? Why is concise writing for the web important? How do you integrate the best keywords into ancillary items such as subheds, breakout boxes and photo cutlines? After a 45-minute intro session, we will conduct small group sessions to practice writing and rewriting headlines, ledes and other items for the web. A short homework assignment must be completed before class begins. Attendees will get a Best Practices guide to use after the training session concludes. This session runs from 12:00-1:30 pm.

Instructor: Ryan Thornburg
http://www.webbmediagroup.com/ryan-thornburg