National Press Club

get {smart}: Content Marketing for Public Affairs Pros

get {smart}: Content Marketing for Public Affairs Pros

July 19, 2013 9:00 AM

Journalism Inst. Add to calendar

Location: Conference Rooms

This is a ticketed event. Click here to jump to the ticket form.

Smart organizations are turning to content marketing to advance their public affairs strategies. The future of communications lies not simply with media relations or advertising, but with content creation: generating media (articles, images, videos) that your target audiences are likely to consume and share. In this session, our panel of experts will explain why content marketing is a strategy that is here to stay, and show you how your organization can leverage content marketing to build a base of loyal supporters and/or advocates. Then we’ll share tips and tactics for creating quality, shareable content that will increase your organization’s visibility and organic following.

The fee is $35 for NPC members and $45 for non-NPC members. NPC members should log in for the discount code. The session will begin at 9:00 a.m. and end at 10:30 a.m.

The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.

For More Information On This Event, Please Contact:

Norah Heintz

NHeintz@adfero.com

NPC Members: There is a member promotion available for this event. Login here to get the code.