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Caring for photojournalists: Preventing burnout, treating trauma and ensuring equity
Visual journalists have been on the front lines of the pandemic, injured at protests and attacked at the Capitol insurrection. Holding a camera makes those who are reporting on events a visible target for law enforcement or people angry at the media. And working remotely is not an option when you’re the community’s eyes and ears at the scene. So how do we care for photojournalists facing more pressure than ever under exhausting and dangerous circumstances? Join the National Press Club Journalism Institute and the National Press Photographers Association for honest answers to this question…
Type: Event
Getting it right: Breaking news, the Inauguration, and the Capitol insurrection
Newsrooms mobilize on instinct when news breaks. Those split-second decisions — how we describe an individual or a group and their actions — can define reality for millions of people. The Capitol insurrection provides lessons for the upcoming Inauguration in what loaded language to avoid, questions to ask in real time, and how your values influence the way audiences understand and remember world events. Join the National Press Club Journalism Institute and Resolve Philly for a practical program that will leave you with tips you can use to ask the right questions in real time and prepare to…
Type: Event
COVID vaccine: How to communicate reliably and combat disinformation
We start 2021 with a COVID vaccine, but the rollout has been slower than planned and a coordinated public health communication effort is needed to convince people to get vaccinated. Public opinion research shows a number of challenges: some people are justifiably skeptical of “big Pharma” and government; others are actively working to spread disinformation about the vaccine; and many remain unconvinced of the vaccine’s safety. What is being done to overcome these challenges, how can communicators be most effective, and how can reporters best cover the vaccination story and combat the…
Type: Event
NPC Communicators Lunch and Learn: How to Write and Place Opinion Media
Writing and placing opinion media, including op-eds, commentary and letters to the editor, is a powerful method to reach and persuade target audiences, whether they’re consumers, business executives or government officials. During this virtual program hosted by the NPC Communicators Team, Sam Ryan and Robby Schrum of Keybridge Communications will review best practices for opinion media and explain the elements and processing of crafting a newsworthy item such as an op-ed. An op-ed, or opposite editorial, has a long tradition in journalism. It’s an opinion article that appears in the newspaper…
Type: Event
What’s next for White House coverage? Trump, Biden, and the future of US political reporting
As president-elect Joe Biden prepares to lead a deeply divided country, what’s next for White House coverage? What can past coverage and recent experiences teach us about envisioning a better future for how journalists cover the president, and how Americans understand the United States? Register now for this program, a partnership between the National Press Club Journalism Institute and the Markkula Center for Applied Ethics at Santa Clara University, which will address these topics. Date: Friday, December 18, 2020 Time: 1:00 p.m. – 2:00 p.m. EST / 10:00 a.m. – 11:00 a.m. PST Joining us with…
Type: Event
NPC Communicators Lunch and Learn: The Museum of Public Relations
See a treasure-trove of historical artifacts that chronicle the evolution of the public relations public relations industry when the Museum of Public Relations and the Communicators Team at the National Press Club host the first-ever virtual tour of the museum on Dec. 9 at 12 p.m. As a holiday gift to the professional communicators and journalists, the Museum of PR and the National Press Club are offering the online tour for free. However, advanced registration is required. Founded in 1997 in New York, the museum is the only one of its kind in the world that is dedicated to the field of…
Type: Event
NPC Communicators Lunch and Learn: How to Select a PR Agency
One element of the public relations-communications process that is often not given enough emphasis is how organizations go about finding and hiring an agency to support them, as well as how agencies “sell” their business to potential clients. During this virtual program hosted by the NPC Communicators Team, Steve Drake and Robert Udowitz, the founders of RFP Associates, will describe how the “request for proposal” process is used to select an agency. This knowledge is based on the veteran communicators’ collective experience from both sides of the negotiating table during their careers at PR…
Type: Event
NPC Communicators Lunch and Learn: How to Publish a Book
According to an old saying, everybody has a book inside them. If you are an aspiring author, you will need to decide how to reach your audience with your book. For some, that means working with a publisher, for others it is going on your own. Ed Barks and Edward Segal are NPC members who have each recently published books about communications and public relations. They will provide perspectives on which publishing method is best for you during a Lunch and Learn session on Thursday, Nov. 19 at 12 p.m. The NPC Communicators Team is hosting the virtual event via Zoom and registration is free for…
Type: Event
Getting Into the Nitty-Gritty of Podcasting
Podcasting is a relatively new medium with huge potential. Half the U.S. population has tuned in at one time or another, many sticking around to explore the ever-expanding pod-o-verse after their introductory show. It’s a sticky medium that has people coming back for more, but why? The vast amount of available content is one factor driving listeners to keep pressing play. Another reason is the medium’s incredible intimacy. This is what’s really turning first-time listeners into forever fans. Listeners bond and connect with their favorite shows. They pop in their earbuds specifically to…
Type: Event
“Meet the Healthcare Media” Lunch & Learn Program
The media landscape continues to change and evolve. The pressures to do more with less, attacks on the credibility of journalists, and distrust of reporters in general have made the job of today’s journalists even more difficult. And then throw in a global pandemic, making the job of being a healthcare reporter even more challenging. On Thursday, May 20, from noon to 1 p.m., the National Press Club's Communicators Team will host a Lunch and Learn program with leading healthcare professionals to talk about how their jobs have evolved and what they are looking for from communicators. The…
Type: Event