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NPC Communicators Lunch and Learn: How to Write and Place Opinion Media
Writing and placing opinion media, including op-eds, commentary and letters to the editor, is a powerful method to reach and persuade target audiences, whether they’re consumers, business executives or government officials. During this virtual program hosted by the NPC Communicators Team, Sam Ryan and Robby Schrum of Keybridge Communications will review best practices for opinion media and explain the elements and processing of crafting a newsworthy item such as an op-ed. An op-ed, or opposite editorial, has a long tradition in journalism. It’s an opinion article that appears in the newspaper…
Type: Event
NPC Communicators Lunch and Learn: How to Select a PR Agency
One element of the public relations-communications process that is often not given enough emphasis is how organizations go about finding and hiring an agency to support them, as well as how agencies “sell” their business to potential clients. During this virtual program hosted by the NPC Communicators Team, Steve Drake and Robert Udowitz, the founders of RFP Associates, will describe how the “request for proposal” process is used to select an agency. This knowledge is based on the veteran communicators’ collective experience from both sides of the negotiating table during their careers at PR…
Type: Event
NPC Communicators Lunch and Learn: How to Publish a Book
According to an old saying, everybody has a book inside them. If you are an aspiring author, you will need to decide how to reach your audience with your book. For some, that means working with a publisher, for others it is going on your own. Ed Barks and Edward Segal are NPC members who have each recently published books about communications and public relations. They will provide perspectives on which publishing method is best for you during a Lunch and Learn session on Thursday, Nov. 19 at 12 p.m. The NPC Communicators Team is hosting the virtual event via Zoom and registration is free for…
Type: Event
Getting Into the Nitty-Gritty of Podcasting
Podcasting is a relatively new medium with huge potential. Half the U.S. population has tuned in at one time or another, many sticking around to explore the ever-expanding pod-o-verse after their introductory show. It’s a sticky medium that has people coming back for more, but why? The vast amount of available content is one factor driving listeners to keep pressing play. Another reason is the medium’s incredible intimacy. This is what’s really turning first-time listeners into forever fans. Listeners bond and connect with their favorite shows. They pop in their earbuds specifically to…
Type: Event
NPC Communicator Legend Dinnertime Conversation with Former White House Press Secretary Joe Lockhart
Joe Lockhart, a corporate spokesperson and communications consultant, and also known for being former President Bill Clinton's White House press secretary, will be the featured guest at the National Press Club's Communicator Legend Dinnertime Conversation -- via Zoom -- on Thursday, April 29 from 6-7 p.m. During the session, Lockhart will talk about his career path from politics to corporations and the importance of communicators having a seat in the C-Suite to advise business decisions. He also will take questions from Club members joining the call. In addition to Clinton, Lockhart served as…
Type: Event
NPC Communicators Lunch and Learn: PR Trends During the Pandemic
A panel of communications industry experts will review the latest trends in public relations influenced by the global pandemic at the next NPC Communicators Virtual Lunch and Learn on Thursday, Sept. 17 at 12 p.m. EDT. Paul Duning, Phil Rabin and Jeffrey Davis of Capitol Communicator will discuss the transformation of the public relations profession that started before the onset of the coronavirus but has accelerated because of it. The NPC Communicators Team is hosting the session. Registration is free and open only to NPC members. The panelists will examine the restructuring of legacy…
Type: Event
How to Write Impactful Tweets and Boost Your Social Media Presence
Even if you are part of the communication and news industries, it can sometimes be difficult to keep up with the latest insights into effective social media writing. Do you know what goes into making an effective tweet? National Press Club member Tudor Mihailescu will provide the key rules to writing impactful tweets and concrete ways to boost your organization’s social media presence in a "virtual conversation” on Wednesday, Sept. 2, from 12-1 p.m. EDT. Registration is free and available to Club members only. Mihailescu is CEO and co-founder of SpeechifAI Inc., which is developing an AI-…
Type: Event
NPC Communicators Virtual Program - How to Communicate During a Crisis
The number and severity of crisis situations that now confront companies and organizations — and put their reputation, profits, and future at risk — underscore the importance of knowing how to communicate about and deal with a crisis. Crisis management expert, author, and National Press Club member Edward Segal will share his decades of experience, advice and insights with fellow NPC communications professionals in a "virtual conversation" on how to communicate during a crisis during a Zoom video conference on Thursday, Aug. 20, from 12-1 p.m. Registration is free and available to Club…
Type: Event
NPC Communicators Lunch & Learn: Media Relations Strategies
Former NPC board governor and communications strategy consultant Ed Barks will discuss how to work with the media to achieve critical business and public policy goals at the NPC Communicators Lunch and Learn on Thursday, Oct. 1 at 12 p.m. Ed will provide tips for developing magnetic messaging, granting interviews and engaging on digital media during this session, which is hosted by the NPC Communicators Team. Registration for this virtual meeting is free and open to NPC members only. Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company’s future…
Type: Event
NPC Communicators Lunch and Learn: How to Communicate Effectively with Congress
Many communications campaigns support legislative or regulatory advocacy efforts, and it is helpful to better understand best practices for working with members of Congress and their staff. Join the Communicators Team of the National Press Club for a virtual conversation about meaningful ways to work with federal lawmakers and stakeholders. It will be conducted during a Zoom videoconference on Thursday, Oct. 8 from 12 p.m. to 1 p.m. EDT. Registration is free and available to Club members only. Public affairs is by far one of the most beneficial yet overlooked tactics in the strategic…
Type: Event