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get{smart}: Advanced Web Analytics
If you've mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Adfero's team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heat map research. The fee is $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m. The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Post-Election Payback
Reporter Training on the "Post-Election Payback"Please join the Center for Responsive Politics, the National Press Club Journalism Institute and veteran reporters and experts for this "Post-Election Payback" training. This training will showcase the latest datasets, tools and case studies to help reporters drill down and track the effects of campaign money on policy outcomes and on hiring decisions in Congress and in the new administration.WHEN: Friday, April 26 - Saturday, April 27WHERE: National Press Club, Lisagor Room (Friday) and First Amendment Room (Saturday)Friday, April 26 (Lisagor…
Type: Event
Twitch! Communications in the Age of Social Media
[Twitter + Pitch = Twitch!] Social media has utterly revolutionized the world of communications by upending the way reporters gather news and the way we find our news. In a 24 hour, social media - powered news cycle, who decides what becomes news, and what doesn't make the cut? Join us for Twitch! a fun-filled, 2-hour panel event and networking reception featuring some of the region's most forward thinking working journalists who will share how they are using social media to discover stories, report breaking news and find sources. Register at http://twitchdc2013.eventbrite.com #Twitch2013…
Type: Event
"1600 Penn" Roundtable Discussion
Join the cast and producers of NBC’s newest comedy, "1600 Penn", as they take questions on what it’s like to be the first on-screen family of the White House at the National Press Club on Wednesday, January 9, at 12 noon in the First Amendment Lounge. Cast members Jenna Elfman (“Dharma & Greg”), Bill Pullman (“Independence Day”), Martha MacIsaac (“Superbad”), Andre Holland (“Friends with Benefits”) , Josh Gad (“21”) and producers of the show Jason Winer (“Modern Family”), Jon Lovett and Mike Royce (“Everybody Loves Raymond”) will hold a roundtable discussion. Media are invited to view the…
Type: Event
NPC Headliners Book Event: Garrett Graff's "Raven Rock"
Journalist and historian Garrett Graff will share the findings of his latest work, Raven Rock: The Story of the U.S. Government’s Secret Plan to Save Itself – While the Rest of Us Die, at a National Press Club Headliners Event at 6:30 p.m. on Monday, May 22 in the club’s conference rooms. Since the beginning of the Cold War, the U.S. government has been secretly planning for what would come after a nuclear attack on America. From hidden bunkers where generals and politicians would be evacuated to secret lists of “dangerous enemies” who would be arrested in the opening moments of war, Raven…
Type: Event
NPC Book Event: "Shattered: Inside Hillary Clinton's Doomed Campaign"
During Hillary Clinton’s 2016 race for the White House, two journalists, Jonathan Allen and Amie Parnes were given special access inside her campaign operation, conducting more than one hundred interviews, for their new book “Shattered: Inside Hillary Clinton’s Doomed Campaign.” They will appear together at the National Press Club on Thursday, May 18 at 6:30 p.m. in the club’s conference rooms to discuss their headline making book that is already number one on Amazon’s bestseller list. Jonathan Allen is the head of community and content for Sidewire and a columnist for Roll Call newspaper and…
Type: Event
Food Biochemist Shirley Corriher
Salt or sugar meat? Douse tomatoes with vodka? Answers coming Oct. 5 Food expose biochemist Shirley Corriher is returning to the National Press Club on Wednesday, Oct. 5, from 6-7:30 p.m. The last time Corriher visited the Club, she explained how to make Starbucks coffee drinkable, how to un-glue and why garlic sometimes turns blue. This time, Corriher will join executive chef Susan Delbert to show whether one should sugar rather than salt meat before cooking, whether Parmiagiana Reggiano is the new Viagra and whether to douse tomatoes with vodka before eating. Corriher is a frequent TV guest…
Type: Event
Lauren Wright "On Behalf of the President: Presidential Spouses and White House Communications Strategy Today"
First ladies have become as influential in American politics as elected officials. More than any other time in history, the first lady now bears responsibilities tantamount to a high-ranking cabinet member. On Behalf of the President: Presidential Spouses and White House Communications Strategy Today (Praeger; April 30, 2016) documents the growing presence of the presidents' wives in the communications strategies of the last three administrations (Clinton, Bush, and Obama) and explores how the first lady serves to persuade public opinion, make personal appeals to the public on behalf of the…
Type: Event
Chris Brann: Fighting to Bring His Abducted Son Nico Home from Brazil
NPC Newsmaker ProgramMEDIA ADVISORY TO: Daybooks/Calendar/Correspondents/Assignment Editors/Press OfficesFROM: Herb Perone, NPC Newsmakers Chairman, 301-512-7636, [email protected] Chris Brann: Fighting to Bring His Abducted Son Nico Home From Brazil Washington, DC – Chris Brann, the father of five-year-old Nico Brann, of Houston, Texas, will tell his harrowing tale of his ongoing struggle to bring his abducted son home from Brazil publicly for the first time. Examining the case with Brann will be his international lawyer Jared Genser and Congressman Chris Smith (R-NJ), author of the Sean…
Type: Event
NPC Book Rap: Tom Daschle and Trent Lott "Crisis Point: Why We Must - and How We Can - Overcome Our Broken Politics in Washington and Across America"
Tom Daschle and Trent Lott will discuss their new book "Crisis Point: Why We Must - and How We Can - Overcome Our Broken Politics in Washington and Across America" on January 19 at 6:00 p.m. in the Conference Rooms. Tom Daschle and Trent Lott are two of the most prominent senators of recent time. Both served in their respective parties' leadership positions from the 1990s into the current century, and they have almost sixty years of service between them. Their congressional tenure saw the Reagan tax cuts, a deadlocked Senate, the Clinton impeachment, 9/11, and the Iraq War. Despite the…
Type: Event