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Book Rap: Jessica Fellowes "A Year in the Life of Downton Abbey: Seasonal Celebrations, Traditions, and Recipes"
Jessica Fellowes, bestselling author and niece of “Downton Abbey” creator Julian Fellowes, will discuss and sign copies of her book "A Year in the Life of Downton Abbey." It's 1924 and there have been many changes in the world of Downton Abbey since we were first welcomed by the family and their servants twelve years ago. A generation of men has been tragically lost at the front, there are once again children breathing new life into the great house, a chauffeur now sits at the Grantham dinner table and hems are up by several inches. Yet despite all of this unsettling upheaval, it is a comfort…
Type: Event
NPC History and Heritage Committee
Type: Event
NPC Scholarship Committee
Type: Event
get {smart}: Content Marketing for Public Affairs Pros
Smart organizations are turning to content marketing to advance their public affairs strategies. The future of communications lies not simply with media relations or advertising, but with content creation: generating media (articles, images, videos) that your target audiences are likely to consume and share. In this session, our panel of experts will explain why content marketing is a strategy that is here to stay, and show you how your organization can leverage content marketing to build a base of loyal supporters and/or advocates. Then we’ll share tips and tactics for creating quality,…
Type: Event
Screening of PBS' "The Ghost Army"
The National Press Club will be previewing the full PBS documentary “The Ghost Army” on Monday, May 13 at 6:30 p.m. in the Conference Rooms. There will be free refreshments and popcorn provided. It is free for club members and $5 for nonmembers. War, deception and art come together in Rick Beyer’s new documentary The Ghost Army, the astonishing true story of American G.I.s — many of whom would go on to have illustrious careers in art, design and fashion — who tricked the enemy with rubber tanks, sound effects, and carefully crafted illusions during the Second World War. A remarkable story…
Type: Event
get{smart}: Advanced Web Analytics
If you've mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Adfero's team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heat map research. The fee is $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m. The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Twitch! Communications in the Age of Social Media
[Twitter + Pitch = Twitch!] Social media has utterly revolutionized the world of communications by upending the way reporters gather news and the way we find our news. In a 24 hour, social media - powered news cycle, who decides what becomes news, and what doesn't make the cut? Join us for Twitch! a fun-filled, 2-hour panel event and networking reception featuring some of the region's most forward thinking working journalists who will share how they are using social media to discover stories, report breaking news and find sources. Register at http://twitchdc2013.eventbrite.com #Twitch2013…
Type: Event
NPC House Team
Type: Event
NPC House Team
Type: Event
NPC History and Heritage Team
Type: Event