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NPC Scholarship Committee
Type: Event
get {smart}: Content Marketing for Public Affairs Pros
Smart organizations are turning to content marketing to advance their public affairs strategies. The future of communications lies not simply with media relations or advertising, but with content creation: generating media (articles, images, videos) that your target audiences are likely to consume and share. In this session, our panel of experts will explain why content marketing is a strategy that is here to stay, and show you how your organization can leverage content marketing to build a base of loyal supporters and/or advocates. Then we’ll share tips and tactics for creating quality,…
Type: Event
Screening of PBS' "The Ghost Army"
The National Press Club will be previewing the full PBS documentary “The Ghost Army” on Monday, May 13 at 6:30 p.m. in the Conference Rooms. There will be free refreshments and popcorn provided. It is free for club members and $5 for nonmembers. War, deception and art come together in Rick Beyer’s new documentary The Ghost Army, the astonishing true story of American G.I.s — many of whom would go on to have illustrious careers in art, design and fashion — who tricked the enemy with rubber tanks, sound effects, and carefully crafted illusions during the Second World War. A remarkable story…
Type: Event
get{smart}: Advanced Web Analytics
If you've mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Adfero's team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heat map research. The fee is $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m. The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Twitch! Communications in the Age of Social Media
[Twitter + Pitch = Twitch!] Social media has utterly revolutionized the world of communications by upending the way reporters gather news and the way we find our news. In a 24 hour, social media - powered news cycle, who decides what becomes news, and what doesn't make the cut? Join us for Twitch! a fun-filled, 2-hour panel event and networking reception featuring some of the region's most forward thinking working journalists who will share how they are using social media to discover stories, report breaking news and find sources. Register at http://twitchdc2013.eventbrite.com #Twitch2013…
Type: Event
NPC Headliners Book Event: Garrett Graff's "Raven Rock"
Journalist and historian Garrett Graff will share the findings of his latest work, Raven Rock: The Story of the U.S. Government’s Secret Plan to Save Itself – While the Rest of Us Die, at a National Press Club Headliners Event at 6:30 p.m. on Monday, May 22 in the club’s conference rooms. Since the beginning of the Cold War, the U.S. government has been secretly planning for what would come after a nuclear attack on America. From hidden bunkers where generals and politicians would be evacuated to secret lists of “dangerous enemies” who would be arrested in the opening moments of war, Raven…
Type: Event
NPC Book Event: "Shattered: Inside Hillary Clinton's Doomed Campaign"
During Hillary Clinton’s 2016 race for the White House, two journalists, Jonathan Allen and Amie Parnes were given special access inside her campaign operation, conducting more than one hundred interviews, for their new book “Shattered: Inside Hillary Clinton’s Doomed Campaign.” They will appear together at the National Press Club on Thursday, May 18 at 6:30 p.m. in the club’s conference rooms to discuss their headline making book that is already number one on Amazon’s bestseller list. Jonathan Allen is the head of community and content for Sidewire and a columnist for Roll Call newspaper and…
Type: Event
National Republican Congressional Committee Campaign Chair Rep. Greg Walden
National Republican Congressional Committee Campaign Chair Rep. Greg Walden to Address Sept. 8 National Press Club Newsmaker, Discuss Ability to Keep House Majority, Strategy in Clinton-Trump Context, Issues WASHINGTON -- Rep. Greg Walden (R-OR), Chair of the National Republican Congressional Campaign Committee, will speak at a National Press Club Newsmaker news conference, Tues., Sept. 8, 10 a.m., in the Club’s Lisagor Room. The NRCC Chair will outline the House Republicans’ strategy, agenda, messaging, targeting, voter outreach, and the ability to keep the House Majority in the Clinton-…
Type: Event
Lauren Wright "On Behalf of the President: Presidential Spouses and White House Communications Strategy Today"
First ladies have become as influential in American politics as elected officials. More than any other time in history, the first lady now bears responsibilities tantamount to a high-ranking cabinet member. On Behalf of the President: Presidential Spouses and White House Communications Strategy Today (Praeger; April 30, 2016) documents the growing presence of the presidents' wives in the communications strategies of the last three administrations (Clinton, Bush, and Obama) and explores how the first lady serves to persuade public opinion, make personal appeals to the public on behalf of the…
Type: Event
Millennial Political Leaders to Announce New Initiative to Run Young People for Public Office
Millennial Political Leaders to Announce New Initiative to Run Young People for Public Office, 19 Year-Old Mayor to Speak at National Press Club Newsmaker Tues., March 22 Washington – In 2016, for the first time, more millenials will be eligible to vote than baby boomers. A new national political group, Action for America, will announce a major new initiative aimed at recruiting millennials to run for public office during a National Press Club Newsmaker news conference on Tues., March 22, 10 a.m. in the club’s Lisagor Room. Laquan D. Austion, the CEO of Action for America, will be on hand to…
Type: Event